Affiliate Marketing Manager

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we are combining innovative technology, data‑driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex. Overview Seeking a highly motivated and results‑driven individual to join our team as an Affiliate Program and Pay Per Lead (PPL) Manager. As a key member of our marketing team, you will manage our affiliate program and oversee our PPL program to generate marketing qualified leads (MQLs) with a focus on achieving a strong return on investment (ROI). Responsibilities Affiliate Program Management: Partner closely with internal stakeholders and external agencies to identify and recruit affiliate partners that align with our target audience and brand values. Establish, nurture, and maintain relationships with new and existing affiliates to optimize performance and loyalty. Develop and implement affiliate marketing strategies to drive inbound MQLs and revenue growth. Monitor and analyze affiliate performance metrics, providing data‑driven insights for continuous improvement. Collaborate with the marketing team to create affiliate marketing content, promotional materials, and incentives. Ensure compliance with affiliate agreements and company policies. Pay Per Lead (PPL) Program Management: Develop and execute PPL campaigns across various channels to generate high‑quality MQLs at an optimal cost. Conduct thorough market research and competitor analysis to identify PPL opportunities and trends. Utilize performance tracking tools to measure and analyze the success of PPL initiatives. Continuously optimize PPL campaigns to improve lead quality, conversion rates, and ROI. Work closely with finance, sales, and marketing teams to align PPL goals with overall business objectives. Review Site Relationship Management: Own the relationship with key customer review sites, partnering closely with internal stakeholders to improve the company’s review sentiment. Analytics and Reporting: Provide regular reports and analysis on the performance of affiliate and PPL programs, including key KPIs and ROI metrics. Present actionable insights to the management team and provide data‑driven recommendations for program optimization. Develop financial forecasts and budgets aligned with business objectives. Optimize marketing operations and provide recommendations for cost optimization. Aggregate data and provide insightful, actionable and accurate financial reporting analysis to management. Qualifications Bachelor’s Degree in Marketing or a related field. Seven years of experience in marketing or a related field. Compensation In the spirit of pay transparency, the starting base pay range for this position is $88,270 – $115,000 annually. This range represents the base pay only and does not include other components of the total rewards package. The overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience, which may result in total compensation outside of this range. Live the Paychex Values Act with uncompromising integrity. Provide outstanding service and build trusted relationships. Drive innovation in our products and services and continually improve our processes. Work in partnership and support each other. Be personally accountable and deliver on commitments. Treat each other with respect and dignity. What’s in it for you? We value your well‑being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) with employer match, adoption assistance, financial assistance, and much more. We value your time: From paid time off to company holidays, culture days, and comprehensive work‑life balance programs, we will ensure you have the flexibility you need to be your best. We value your development: Our award‑winning training and development programs empower employees with ongoing learning opportunities. We value your perspective: Our company culture reflects the diversity of our employees; we want you to be you and your voice to be heard. We value our communities: We offer paid time off for volunteerism and promote many company‑wide and local initiatives that benefit organizations you care about. Note: These benefits apply to full‑time employees; part‑time, contract, and intern roles may vary. Not sure if you meet every requirement? At Paychex, we know that great talent comes in many forms. If you’re passionate about the role but don’t check every box, we still encourage you to apply. You might be the right fit—either for this position or another opportunity with us. Paychex is an equal‑opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment. #J-18808-Ljbffr