Senior Category Manager

Role Description

This role sets the direction of and then leverages insights & learning from broader category team to deliver strategic roadmaps, targets, and tracking.

Responsibilities

• Category Strategy & Development:
  • Identify headroom for growth, setting strategic targets on category share & channel distribution across the Hu & Enjoy Life portfolios.
  • Define category & competitive landscape informing brand x category roadmap for both annual planning and multi-year planning.
  • Assess consumption performance v. in-year & longer-term roadmaps.
  • Identify future fit categories in partnership with innovation team.
  • Support channel & customer development (CCD) team in delivering category toolkits & influencing MAPs strategy.
• Category Insights & Research:
  • Set category learning objectives & required budgets in concert with Category Insights Manager (CIM), Insights & Analytics partners (I&A), and Brand team.
  • Deliver regular category reporting to North America & North American Ventures businesses to illustrate brand priorities & latest learnings.
  • Utilize & prioritize suite of tools developed by CIM to identify gaps & opportunities for strengthening category x brand insights.
• Category Team Leader:
  • Ensure category team delivers on proper tracking to key metrics with robust reporting on category trends, competitive brand performance, consumer trends, customer performance.
  • Support CIM in refreshing & expanding master selling story in support of category reviews.
  • Unlock cross-team communication to ensure alignment of objectives, research, and budgets across broader sales x brand x I&A teams.
  • Oversee team priorities & goal setting, support day-to-day management of category team, foster growth & development within category team.

Qualifications

• Dynamic, hands-on leader with demonstrated success as both a top-performing CPG salesperson and as a leader on winning teams.
• Deep understanding of Nielsen & Spins with the ability to develop a category story and key KPIs to outperform category growth.
• Minimum of 5 years’ experience managing category insights and long-term strategy growth.
• Self-starter with the ability to take insights from data and put them to action in conjunction with RGM team.
• Extensive experience developing and executing highly impactful selling strategies.
• Adept at fostering strong partnerships with sales, marketing and RGM to develop a cohesive strategy that meets all company objectives.
• Fluent in Microsoft Office and Excel.

Requirements

• Dynamic, hands-on leader with demonstrated success as both a top-performing CPG salesperson and as a leader on winning teams.
• Deep understanding of Nielsen & Spins with the ability to develop a category story and key KPIs to outperform category growth.
• Minimum of 5 years’ experience managing category insights and long-term strategy growth.
• Self-starter with the ability to take insights from data and put them to action in conjunction with RGM team.
• Extensive experience developing and executing highly impactful selling strategies.
• Adept at fostering strong partnerships with sales, marketing and RGM to develop a cohesive strategy that meets all company objectives.
• Fluent in Microsoft Office and Excel.

Benefits

• The base salary range for this position is $122,000 to $167,750; the exact salary depends on several factors such as experience, skills, education and location.
• This position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
• Health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time.
• Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
• No relocation support available.

Company Description

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.