Senior Product Category Manager

Role Description

The Senior Product Category Manager will lead the end-to-end marketing development of critical product categories within our Truck Accessories business. This role will focus on creating robust category strategies and roadmaps, launching new innovative products that address consumer needs and drive business growth. This position will utilize skillsets and expertise in understanding our consumers to transform insights into actionable strategies.

• Develop robust product roadmaps, crafting business cases, project scoping, and making trade-off decisions.
• Lead the development of short/mid/long-term product strategies for complex and large categories.
• Leverage sound, fact-based analysis and compelling storytelling that resonates with internal stakeholders.
• Take ownership of ongoing portfolio management as it relates to assigned products.
• Transform consumer learnings and insights from various sources into new product concepts.
• Deliver sound engineering requirements, ensuring solutions are aligned with consumer expectations.
• Incorporate insights from various research sources into product development and strategy.
• Drive innovation acceleration through effective engagement with advanced development on key innovation spaces, ensuring timely delivery of breakthrough products.
• Enable cross-functional collaboration.
• Gather and align cross-functional teams to deliver product innovations that meet consumer needs.
• Collaborate closely with the brand organization to ensure new product ideas and features fit seamlessly within brand consumer strategies.
• Develop and maintain strong, trust-based relationships with all functional process partners (i.e. engineering, sales, brand, and procurement).
• Assist in creating research plans and discussion guides. Collaborate on necessary physical stimuli for research.
• Leverage research output for informed decision-making and continuous process improvement.
• Be present in all cross-functional engagements, providing thought leadership and driving towards consumer-centric solutions.

Qualifications

• Bachelor’s degree in a relevant field required.
• MBA preferred.
• 9+ years of experience in marketing, product management, industrial design, engineering, brand, or category management required, including 2+ years of experience communicating, collaborating, and presenting to executive leadership.
• Proven product development and global business experience required.

Requirements

• Strong organizational skills.
• Expertise in applying consumer insights to product roadmap and strategy.
• Success in fast-paced environments.
• Team player with a strategic and tactical mindset.
• Familiarity with Agile methodologies.
• Ability to manage multiple projects simultaneously.
• Self-starter with minimal oversight.
• Comfort with ambiguity and adaptability in project outcomes.
• Occasional travel will be required; 15-20%.

Benefits

• Medical, dental, and vision coverage.
• Company-paid life insurance and disability.
• 401(k) with company match (eligible the first of the month after you start).
• Wellbeing days and parental leave.
• Educational reimbursement.
• Referral bonuses.
• Exclusive employee discounts on RealTruck products.

Company Description

RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000+ associates operate from 35+ facilities across four continents. RealTruck’s industry-leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company’s omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.