Portfolio Strategy Manager - Transfusion Medicine

Portfolio Strategy Manager

The Portfolio Strategy Manager is part of the Marketing organization and leads the end-to-end product/service lifecycle for an assigned Versiti business. This role owns portfolio planning, lifecycle governance, and commercial enablement in partnership with cross-functional leaders (Operations, Clinical/Lab, Quality/Regulatory, Finance, IT, Client Services, Sales/Account Management, and Research/Medical). The Portfolio Strategy Manager ensures offerings remain clinically relevant, operationally scalable, compliant, and commercially competitive—while advancing Versiti's mission as a blood health organization.

Responsibilities include:

• Portfolio Strategy & Lifecycle Leadership Own the lifecycle framework for assigned offerings (ideation → business case → development → launch → growth/optimization → sunset). Maintain portfolio strategy aligned to business unit goals: segmentation, value propositions, positioning, and differentiation. Build and manage a multi-year portfolio roadmap; recommend investment priorities using market/competitive intelligence and internal performance data.
• Commercial & Market Insight Lead voice-of-customer programs (clients, clinicians, IDNs, EMS/health systems as applicable) and translate insights into roadmap actions. Monitor competitor moves, reimbursement dynamics, guideline changes, and technology trends affecting the portfolio. Define pricing/packaging recommendations in collaboration with Finance and Sales leadership.
• Cross-Functional Collaboration • Work closely with product development, growth marketing, and business development teams to bring products to market. • Collaborate with customer success team to ensure seamless onboarding and user adoption. • Lead cross-functional teams in delivering high-quality products on time and within scope.
• Business Case Development Develop business cases for new offerings and major enhancements (TAM/SAM/SOM logic, volume assumptions, unit economics, staffing/capex needs, risk analysis). Partner with Finance to define margin targets and track post-launch performance vs. plan.
• Cross-Functional Execution & Governance Lead cross-functional lifecycle governance: stage gates, launch readiness, and post-launch reviews. Coordinate requirements and priorities with Operations, Lab/Clinical leadership, IT, and Quality/Regulatory; ensure documentation and change control are appropriately managed. Ensure commercialization readiness: collateral, training, ordering workflows, client onboarding materials, and customer communications.
• Portfolio Performance Management Establish KPIs per offering (volume, revenue, gross margin, turnaround times, quality metrics, client retention, adoption). Drive corrective actions for underperforming offerings; recommend rationalization/sunsetting where appropriate. Stakeholder Communication Present portfolio recommendations to business unit leadership; provide concise updates on roadmap status, risks, and decisions needed. Maintain clear, timely communication using standard tools (MS Office, dashboards, CRM/BI, LLM tools as applicable).
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Qualifications include:

Education

• Bachelor's Degree required with emphasis in marketing, life sciences, or related field required
• Master's Degree With emphasis in business (MBA), marketing, program management, healthcare or related area. preferred

Experience

• 4-6 years combined experience in sales, sales training, product marketing, project management, product development and/or product launch required
• 1-3 years Supervisory/management experience required
• 1-3 years Experience managing the development lifecycle for multiple product or service line products or services required
• 1-3 years Demonstrated track record in establishing and growing profitable relationships with diverse range of customers through a consultative relationship-based approach required
• 4-6 years Demonstrated consultative and influence-based project management skills required
• 1-3 years Demonstrated experience building business cases and leading cross-functional launch teams preferred
• 1-3 years Experience operating in regulated and quality-driven environments (e.g., CLIA/CAP, FDA, ISO, AABB) preferred
• 1-3 years Business case development including revenue modeling, risk management and ROI forecasting required

Knowledge, Skills and Abilities

• Strong strategic thinking and structured problem-solving; comfort with ambiguity and prioritization tradeoffs required
• Commercial acumen: segmentation, positioning, pricing/packaging, and performance analytics required
• Service mindset, communicating with customers directly to understand changing needs required
• Strong leadership skills; demonstrated ability to manage diverse teams, to influence cross-functional teams and to lead change required
• Excellent interpersonal, communication and organizational skills required
• Entrepreneurial mindset focused on achieving goals in a rapid and cost-efficient manner required
• Effective time management and organizational/prioritization skills with attention to detail; ability to manage multiple tasks at one time required
• Ability to work in uncertain environments and ability to solve complex and ambiguous challenges required

Tools and Technology

• Personal Computer required
• Salesforce CRM preferred