Brand Strategist

About the Role We’re looking for a Brand Strategist to help define, evolve, and activate the strategic foundation of our brand. This hands‑on role blends strategic thinking with practical execution. You’ll craft positioning and messaging frameworks and embed them into campaigns, creative, and go‑to‑market activities across the organization. The position is based in our New York office and follows a hybrid policy of at least 4 days onsite. Key Responsibilities Brand Positioning & Messaging Develop and refine brand positioning, value propositions, and messaging frameworks that resonate with key audiences. Translate strategic concepts into practical messaging toolkits and enablement resources used across campaigns, sales, and marketing materials. Ensure consistency and alignment of brand voice and story across all touchpoints. Activation & Implementation Partner closely with integrated campaign and creative/design teams to activate brand strategy through multi‑channel campaigns and brand initiatives. Review campaign briefs, content, and creative assets to ensure they ladder up to brand strategy. Collaborate with product marketing to adapt messaging for specific products, audiences, and go‑to‑market programs. Research & Insights Partner with audience strategy and insights teams to conduct and synthesize competitive, audience, and market research to inform brand positioning decisions. Identify opportunities for differentiation and new messaging angles based on trends, customer needs, and market dynamics. Brand Architecture & Governance Support the development and evolution of brand architecture, ensuring clarity and cohesion across products, sub‑brands, and solutions. Provide strategic guidance on product naming to ensure consistency and clarity across the portfolio. Contribute to brand guidelines and governance to maintain a unified global brand presence. Measurement & Optimization Help define and track key brand health metrics and campaign effectiveness. Gather feedback from internal teams and external audiences to continuously refine messaging and positioning. Qualifications 5–8 years of experience in brand strategy, integrated marketing, product marketing, or related roles. Proven ability to craft positioning, messaging, and value propositions and translate them into actionable marketing assets. Strong cross‑functional collaboration skills; experience partnering with creative, campaigns, and product marketing teams. Excellent research, storytelling, and communication skills, with a knack for simplifying complex ideas and being mindful of compliance. Experience with brand architecture, naming frameworks, and product portfolio strategy preferred. Experience working in a matrixed, global organization preferred. Background in financial services or other B2B regulated entity a plus. Why Join Us This role offers the opportunity to shape how our brand is understood and experienced. As a Brand Strategist, you’ll bridge the gap between strategy and execution, helping define the story we tell and ensuring that story is powerfully expressed across campaigns, content, product naming, and client experiences. Compensation and Benefits Base Salary Compensation Range $112,938.00-173,160.00 Incentive Target Percentage 20% Annual Financial Health: 100% 401k match up to 6% of salary, Stock Ownership Potential, Company‑provided life insurance - 1x salary + commission Physical Health: Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company‑provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages, Additional medical Wellness Incentives - up to $300-$600 annual, Company‑provided long‑ and short‑term disability insurance Emotional Health: Trust‑Based Time Off, 6‑Week Paid Sabbatical Program, 6‑Week Paid Family Caregiving Leave, Competitive 8‑24 Week Paid Parental Leave, Adoption Assistance, Leadership Coaching & Formal Mentorship Opportunities, Annual Flex Stipend - $1000 annually to cover personal education & well‑being expenses, Tuition Reimbursement, Social Health Charitable Matching Gifts program, Dollars for Doers volunteer program, Paid volunteering days 15+ Hybrid work environment: 4‑day in‑office schedule each week to collaborate in‑person. Equal Employment Opportunity Statement Morningstar is strongly committed to creating and preserving equal opportunity for all employees and applicants. We make all employment decisions—including recruitment, hiring, compensation, training, promotion, transfer, discipline, termination, and other personnel matters—without regard to race, color, ancestry, religion, sex, national origin, age, disability, protected veteran status, marital status, sexual orientation, genetic information, citizenship, gender identity and expression, parental status, or other legally protected characteristics or conduct. #J-18808-Ljbffr