Account Strategist

Account Strategist

This organization is seeking an experienced Account Strategist to build, execute, and manage advertising solutions using proven conversion-driven and brand-building products. Reporting to a Senior Manager, you will handle end-to-end omnichannel ad campaigns across managed and self-service channels. You will lead campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction.

This position blends strategic planning and tactical execution, requiring a deep understanding of brand marketing goals, translating them into actionable media strategies, and delivering measurable results. You will serve as a subject matter expert in media planning, audience tactics, and platform activation, managing day-to-day interactions and contributing to revenue growth through strategic recommendations.

Key Responsibilities

• Develop strategic plans and execute managed-service and self-service campaigns, acting as a consultative expert.
• Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with objectives.
• Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship.
• Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
• Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders.
• Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality experiences.
• Confidently present strategic upsell recommendations to drive incremental revenue, demonstrating a strong executive presence.
• Partner cross-functionally to traffic campaigns effectively across various ad technology platforms.
• Troubleshoot and resolve campaign issues promptly, ensuring optimal campaign performance.

Required Qualifications

Bachelor's Degree in Business, Marketing, Communication, or a related field.

Three or more years of experience managing digital media campaigns or consulting on digital campaigns across display, video, social, search, and programmatic platforms. Proven experience in client-facing roles with proactive risk identification and solution development.

Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization. Strong proficiency with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, or Power BI.

Preferred Qualifications

• Master's Degree in Business, Marketing, Communication, or a related field.
• Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.
• Proven track record of influencing investments in media strategies.