Director of Sales Enablement

About Vibe At Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play — it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity. Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement — giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV. Trusted by over 10,000 brands, Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone. Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors. Founded in 2022, Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media. About the Role You'll be the first Director of Sales Enablement at Vibe — joining a GTM org that's already moved fast and now needs to move smarter. You'll report directly to the CRO and own the full enablement function: how we onboard, how we coach, how we train, and how we make sure every rep on the floor can sell Vibe the way it deserves to be sold. The GTM org is already moving — now it needs a strategy that scales with it. You'll come in with real infrastructure behind you and a mandate to set the direction, raise the bar, and build something that compounds. This role exists because we've scaled revenue to nine figures, built proprietary AI infrastructure most companies our size don't have, and now need someone to turn all of it into a systematic, measurable program that raises the ceiling for every seller on the floor. The tools are here. The team is moving. What's missing is the architect. Three reasons someone great would want this job: you'll set the strategy for a function that directly touches every revenue-generating role in the company, you'll shape how one of the fastest-growing companies in streaming TV advertising develops and scales its commercial talent, and you'll sit at the intersection of AI, product, and GTM in a market that's moving faster than almost anything else in media. What You'll Do Build the Enablement Foundation Design and own the GTM enablement strategy — from new hire onboarding through advanced skill development Define what "great" looks like at each stage of the sales motion and build programs to close the gap Build a structured onboarding program that gets new reps to full productivity faster than industry benchmarks Build With AI, Not Around It Deploy AI agents and automation to deliver personalized coaching, onboarding, and deal support at a scale no human-only program could match Use call intelligence and pipeline data to identify where reps lose deals and design targeted interventions that move the number Build agentic workflows that give sellers on-demand access to deal context, competitive intel, and coaching — without waiting on a human to deliver it Stay ahead of what's possible and bring new tools into the workflow before the rest of the market catches up Coach and Develop the Team Run live call reviews, role plays, and skill drills that translate directly to pipeline and conversion outcomes Partner with front-line managers to make coaching a daily habit, not a quarterly event Work closely with sales leadership to identify skill gaps at the team and individual level and close them fast Drive Product Selling Excellence Build deep fluency in Vibe's product and translate it into sharp, consistent messaging reps can actually use Develop pitch frameworks, objection-handling guides, and competitive intel that keep the team ahead Collaborate with Product and Marketing to make sure every launch lands in the field, not just in a Slack channel Measure What Matters Establish retention metrics for training — track what's sticking, what's not, and iterate fast Build dashboards that tie enablement activities to revenue outcomes, not just completion rates Report on program effectiveness to the CRO with clear recommendations, not just data Lead and Grow the Function Manage and develop the existing enablement team, growing headcount as the function and revenue demands it Operate as a strategic partner to the CRO — bringing data, recommendations, and a clear point of view What You Need 7+ years in sales enablement, sales training, or GTM strategy — with meaningful experience at the Director level or leading a significant workstream within a larger enablement or GTM org Proven track record building or scaling an enablement program at a high‑growth company, not just maintaining one someone else built Fluency with AI tools across the enablement lifecycle — from call intelligence and coaching platforms to agentic workflows, content generation, and real‑time deal support; you don't just use these tools, you figure out how to deploy them in ways that give sellers an unfair advantage Background in streaming TV advertising, connected TV (CTV), or a closely adjacent martech or performance marketing platform — you need to understand how media is bought and why the value prop matters Experience designing training that sticks: you can point to specific programs you built, the metrics you tracked, and the outcomes they drove Strong communicator who can simplify complex product concepts into clear, compelling narratives that reps can use in the field Nice to Haves Hands‑on experience using generative AI to build enablement content, simulations, or coaching workflows at scale Familiarity with enterprise and mid‑market sales motions in a SaaS or platform business Experience building competitive intelligence frameworks and keeping GTM teams current in a fast‑moving market Prior experience working directly with a CRO or VP of Sales as a strategic partner, not just a support function Our Values At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions. You'll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results — not effort. This is a high-performance environment with high-performance rewards: you'll work alongside people who push you, with real ownership over hard problems in a market that's moving fast. If that sounds like the best version of your career, we want to meet you. What We Offer For candidates in New York, NY, the pay range for this role is $170,000-$250,000. For candidates elsewhere, compensation is determined based on local market levels. At Vibe, we want you to build something, own something, and grow fast. Here's how we back that up: Variable pay — based on objectives you hit. No arbitrary targets. Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week. Full health coverage — Comprehensive medical, dental, and vision insurance. 401(k) with matching — We invest in your future, not just your output. Unlimited PTO — Take the time you need. We measure results, not hours. Parental leave — Paid leave for all parents. Annual offsite — The whole team, once a year, somewhere worth the trip. Our Interview Process We respect your time. Here's exactly what to expect — no surprises, no ghosting. Recruiter screen — 30 min. We'll share context; you'll share yours. Manager interview — Meet the person you'd work with directly. Take-home assignment + live debrief — A real problem, not a trick. We'll work through it together. Calibration interview — A senior leader joins to ensure we're holding a consistent, high bar. Reference checks — Two calls, handled with discretion. Offer — Fast. We don't let good decisions sit. Equal Opportunity Vibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know. Referral Instructions Being referred? Ask your contact to submit your application directly on your behalf. #J-18808-Ljbffr Vibe