Marketing Analytics Manager

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Company Overview

With $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a leader in the mobility industry and one of North America's largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 2,000 franchised tire and automotive service centers under the Big O Tires® and Midas®. TBC is headquartered in Palm Beach Gardens, Florida.

TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation (SC), one of Japan's major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Description

National Tire Wholesale (NTW) is seeking a talented and data-driven Marketing Analytics Manager to lead our marketing analytics efforts and provide valuable insights to drive informed business decisions. As the Marketing Analytics Manager, you will be responsible for gathering, analyzing, and interpreting marketing data to optimize our marketing strategies, improve customer acquisition and retention, and enhance overall marketing performance. This role requires a strong analytical mindset, expertise in marketing technologies, and the ability to transform data into actionable recommendations.

Reporting to the Director of NTW Marketing, the NTW Marketing Analytics Manager will lead the collection, analysis, and interpretation of marketing data from various sources, including website analytics, social media, email campaigns, online advertising, and customer databases.

This role will be a Hybrid work environment.

Job Responsibilities

• Collaborate with the Data Science team to build scalable analytics solutions to monitor trends and deliver insights.
• Work with the Business Intelligence team on system integrations/APIs as needed.
• Responsible for measuring the performance & impact of Marketing`s campaigns, programs and channels.
• Through data & insights, partner with marketing leaders to establish performance benchmarks, campaign targets and recommendations.
• Partner closely on CRM and Loyalty related projects to provide insight and guidance on targeting based on understanding of customer strategy.
• Bring concepts and disciplines to grow and measure share of account among customers.
• Work with customer care/experience team and/or directly design and deploy surveys and translate survey responses into actionable business insights.
• Support and extract insights from NPS and CSAT Surveys.
• Demonstrated capabilities in analytics.
• Ability to collaborate across functions and departments to drive required change and actions that drive growth.

Qualifications

• Bachelor's Degree in Marketing, Data Analytics, Computer Science, Economics, Finance, Mathematics, or a related business field
• Master's / MBA degree preferred
• 3+ years of experience in marketing data analysis/data automation or other relevant marketing analytics experience
• Experience in Alteryx (SQL), Tableau, MapPoint, Qlikview and SAP is beneficial and preferred
• Strong data visualization and dashboard experience
• Demonstrated ability to use data to tell a story
• Outstanding strategic thinking and analytical skills
• Strong knowledge of how to use data and develop models
• Skilled at applying business math
• Ability to work well under pressure, handle multiple tasks, and meet project timetables
• High level project management skills
• High level organizational and management skills
• High level time management skills
• Knowledge of consumer industry sales and distribution preferred
• Strong verbal and written communication skills
• Proficient in Microsoft Office Tools
• Willing to travel 10%

Benefits

• Competitive compensation
• 401k plan with a company match. Immediate 100% vesting
• Comprehensive benefits including medical, dental and vision
• Company paid short term disability and employer subsidized long term disability
• Company paid life insurance
• Discounted tire and automotive services
• And more!

TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.

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