Strategic Marketing Manager
Chromalloy
Chromalloy is a global engineering & solutions company. We are a leading provider of aftermarket parts, repairs, and solutions that safely & reliably extend the life of aircraft engines and gas turbines. We develop, manufacture and repair critical turbine components for a range of engine platforms. Our solutions support the engines running the aerospace, energy and defense industries around the world.
Video : What We Do
Why work at Chromalloy?
Chromalloy employees are proud, passionate problem-solvers who strive to live our values every day. A career with Chromalloy is an opportunity to learn from top industry experts, work with important technologies, and unlock a passion for innovation. Join our team of experts, innovators and problem-solvers delivering world-class solutions for our customers. As a global company, we are committed to creating an inclusive environment where all employees feel represented, heard, and able to bring their best selves to work every day. Be part of something bigger with Chromalloy!
Our Total Rewards Program is designed to support you today and in the future.
- Comprehensive and flexible benefit options starting on day one , including medical, dental, vision, EAP, wellness incentives, and 401(k) with employer matching.
- Development & progression opportunities for every employee - regular performance conversations, training and development curriculum, and engineering fellowship programs.
- Paid time off, including vacation, sick time, paid holidays, and parental leave-all eligible on your first day of employment !
- Competitive pay, including eligibility for quarterly and annual bonuses , depending on role and site.
Eligibility for individual benefit plans may vary based on employment status.
Position Summary
The Strategic Marketing Manager is responsible for developing and executing integrated marketing programs that drive commercial growth, strengthen brand awareness, and connect Chromalloy's portfolio of solutions to target markets and customers. Working closely with the VP of Marketing & Communications and cross-functional teams, this role owns campaign strategy and execution, marketing collateral, digital marketing initiatives, market intelligence, and CRM-driven demand generation.
This is a hands-on, results-oriented role for a B2B marketing professional with strong project management capability, creative energy, and a deep understanding of how to translate business objectives into compelling marketing programs with measurable outcomes.
Key Responsibilities
Integrated Campaign Strategy & Execution
- Develop and execute integrated B2B marketing campaigns across digital and traditional channels, aligned to Chromalloy's commercial priorities, product roadmap, and target markets - including airlines, MRO operators, military customers, and energy companies.
- Own the marketing programs calendar, aligning campaign activity to pipeline objectives and commercial opportunities in close coordination with Sales and Business Development.
- Track, analyze, and report on campaign performance metrics, providing actionable insights and recommendations to maximize ROI and continuously improve effectiveness.
- Leverage marketing automation and AI-assisted tools to scale campaign delivery and optimize performance across key audiences and markets.
Marketing Collateral & Sales Enablement
- Own the development and production of customer-facing marketing materials - including product sheets, presentations, case studies, white papers, capability brochures, and promotional content - ensuring all deliverables are aligned to brand standards and commercial messaging.
- Develop value-added selling tools, including digital and interactive formats, that clearly communicate Chromalloy's value proposition to existing and prospective customers.
- Partner with the Communications & Digital Media Manager to ensure all collateral is aligned to the approved brand voice and messaging framework.
Digital Marketing
- Own the execution of digital marketing initiatives including email marketing, SEO/SEM, paid media, content marketing programs, and online advertising.
- Manage campaign landing pages and digital campaign content on chromalloy.com in coordination with the Communications & Digital Media Manager (brand/editorial) and cross functional teams.
- Leverage CRM and marketing automation platforms (e.g., Salesforce) to support lead generation, lead nurturing, campaign tracking, and pipeline reporting.
Market Research & Customer Insights
- Conduct ongoing market research and competitive analysis to identify trends, customer needs, and commercial opportunities that inform marketing strategy and program development.
- Support voice-of-the-customer initiatives in partnership with the Customer Service and Sales teams to ensure marketing programs reflect market realities and drive customer engagement.
- Monitor competitor marketing activity and bring relevant insights to the VP of Marketing & Communications.
Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or related field.
- 8 years of experience in B2B marketing, preferably within aerospace, aviation, MRO, manufacturing, defense, or industrial sectors.
- Ability to travel 25%.
- Experience managing integrated campaigns in a global environment required.
- Proven ability to plan and execute integrated B2B marketing campaigns with measurable commercial outcomes.
- Strong written and verbal communication skills; ability to translate complex technical subject matter into clear, audience-appropriate marketing content.
- Proficiency with marketing and CRM platforms including Salesforce, HubSpot, LinkedIn Campaign Manager and similar tools.
- Experience with digital marketing channels including email, content marketing, SEO/SEM, and paid media.
- Strong analytical skills - able to interpret campaign data, generate insights, and make data-driven recommendations.
- Proven project management capability - able to manage multiple simultaneous programs against aggressive deadlines.
- Familiarity with Adobe Creative Suite, Canva, or similar design tools is a plus.
The salary range for this position reflects a broad spectrum of experience levels. Individual compensation within the range is determined by multiple factors, including relevant experience, education, certifications, job related skills, internal equity, and market conditions. We evaluate each candidate individually to ensure fair and competitive pay decisions.
Due to government regulation only US persons (U.S. citizen, U.S. naturalized citizen, U.S. permanent resident, holder of U.S. approved political asylee or refugee status) may be considered for this role.
Chromalloy participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Any offer of employment will also be conditioned upon the successful completion of a background investigation and drug screen in accordance with company policy and applicable federal and state regulations.
Chromalloy is an equal opportunity employer - vets/disabled.
In the United States, if you need a reasonable accommodation for the online application process due to a disability, please contact:
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