Dealer Advisor - Digital Marketing

Reports to: Manager, Digital Dealer Consultants Employment Type: Full-time About the Role: The Digital Dealer Advisor serves as a trusted advisor to the OEM’s dealer network, providing expert guidance across all areas of digital marketing and online retail performance. This role is responsible for conducting program performance reviews, offering vendor recommendations, and delivering ongoing consultative services that drive measurable improvements in dealership sales and service operations. The ideal candidate brings strong proficiency in dealership websites, SEO, SEM, social media, reputation management, CRM platforms, and Google AdWords. This position requires the ability to work independently while keeping leadership informed of key accomplishments and insights. The Digital Dealer Advisor serves as a trusted advisor to the OEM’s dealer network, providing expert guidance across all areas of digital marketing and online retail performance. This role is responsible for conducting program performance reviews, offering vendor recommendations, and delivering ongoing consultative services that drive measurable improvements in dealership sales and service operations. The ideal candidate brings strong proficiency in dealership websites, SEO, SEM, social media, reputation management, CRM platforms, and Google AdWords. This position requires the ability to work independently while keeping leadership informed of key accomplishments and insights. You will be a key player in the digital success of your assigned Dealers. This role will consist of 80% travel; which equates to about 2 to 3 weeks of travel a month. This role will be traveling throughout the Western PA/Upstate NY; including Virigina periodically. In this role, you will: Support and train dealers and regional teams on digital marketing products, services, and best practices. Stay current on emerging digital trends and ensure dealer alignment with approved program offerings. Analyze and report on digital performance metrics to identify growth opportunities at both the dealer and regional levels. Communicate cross‑tier program benefits to help dealers optimize participation and results. Educate dealers on effective digital marketing strategies and best practices. Work with dealers to diagnose and resolve digital marketing challenges. Provide guidance on OEM digital systems, processes, and lead management best practices. Required Qualifications: 3+ years working in the automotive industry General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc. Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting or executing campaigns Engaging personality with the ability to connect with a diverse range of people. Self-starter with ability to manage multiple projects. Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track. Ability to deliver instructions in a clear and concise manner, providing the proper materials and documentation when necessary. Excellent verbal and written communication skills and confident with group presentations. Identify risk and work with other leaders and internal groups to resolve conflict. Superior analytical and organizational skills and demonstrated ability to pay attention to details. Take ownership and accountability over the process ensuring success. OEM and Dealer oriented team player with the ability to motivate the internal team while providing program leadership. Compensation and Benefits This position has a starting salary range of $100,000 USD - $115,000 USD per year. The range represents what we reasonably and in good faith expect to pay for the role at the time of posting. An employee’s pay within the range is determined by a number of factors, including relevant skills, education, qualifications, experience, performance, business or organizational needs, and geographic location. Eligible employees may participate in medical, dental, vision, disability, life insurance, retirement savings programs, paid time off, wellness programs, and other company-sponsored benefits. Benefits vary by country and employment status. Why Join JD Power JD Power powers auto-related decisions through proprietary data, advanced analytics, deep industry expertise, and workflows that connect insight to action. Operating across North America, Europe, and Australia, we help customers make better decisions and achieve better outcomes. As a virtual-first company, we offer flexible work arrangements, opportunities for learning and development, and a culture centered on the Values that guide how we work every day. We power our customers’ success. Everything we do is focused on helping customers make better decisions and achieve better outcomes. We are innovative, collaborative, and grounded in data. We combine advanced analytics with human expertise to deliver insight that holds up in the real world. We make things easy. We turn complexity into clarity so teams can act faster and with confidence. We get it done. We focus on execution, accountability, and results. We start with trust and prove it every day. Independence, integrity, and credibility are the foundation of our work. Equal Opportunity & Accommodations JD Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. JD Power is committed to providing reasonable accommodations throughout the recruitment process for individuals with disabilities or other protected needs under applicable local laws. Please contact View email address on click.appcast.io for accommodation request. Data Privacy JD Power does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, JD Power has international sites and JD Power uses resources located throughout the world. JD Power may from time to time also use third parties to act on JD Power’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within JD Power group of companies as well as to third parties acting on JD Power’s behalf, including also transfers to servers and databases outside the country where you provided JD Power with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. If you are a California or United Kingdom resident, additional disclosures about the information we collect and how we use that information can be found by clicking here. Applications Candidates must be legally authorized to work in the country where employment is offered. JD Power does not provide employment sponsorship for this position. This position is posted exclusively on and select trusted job boards such as LinkedIn or Indeed. All official communication comes from email addresses ending in @jdpower.com or @jdpa.com. We will never ask for payment, equipment purchases, or upfront fees. We may take additional steps to verify candidate information to protect the integrity of our recruitment process. To all recruitment agencies: JD Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes. #J-18808-Ljbffr J.D. Power