Analyst, SE Marketing

Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: This position is responsible for Search Engine Marketing (SEM) of Internet marketing that seeks to promote Tractor Supply Company (TSC) by increasing the visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Essential Duties and Responsibilities (Min 5%) Ensure Account Management on ad platforms for pay per click (ppc) media such as Google Adwords and Microsoft Adcenter. Direct SEM campaigns based on basic KPI’s such as CTR, CPC, and ROAS. Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site and supports merchandising initiatives as well as online and offline marketing initiatives. Implement successful bidding strategies and effective keyword management (identify and evaluate potential third-party tools to assist. Monitor, revise, and conduct ad and landing page tests. Analyze and asses the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy. Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis with account service teams. Format and prepare regular search reports in the form of tables, graphs, summaries, and PowerPoint slides. Present data on weekly, monthly, and quarterly basis to marketing, merchandising and executive audiences. Required Qualifications Experience: 1 – 2 years Search Engine Marketing, Account Management or comparable digital marketing experience Education: Bachelor’s degree in Marketing or Advertising Preferred knowledge, skills or abilities Must have strong communication and presentation skills (written and verbal); a positive attitude; ability to work as a team and independently are a necessity; able to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphere; strong analytical skills – gather, analyze, summarize, and present data; ability to manage multiple projects in a fast-paced environment and shift priorities; familiarity with tracking, analytics, and reporting including Google Analytics; search campaign management tools, including AdWords Editor is required; required proficiency in Microsoft Excel, Word, and PowerPoint Working Conditions Normal office working conditions Physical Requirements Standing (not walking) Walking Reaching overhead Lifting up to 20 pounds Disclaimer This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor. Company Info medical coverage dental coverage vision coverage company-paid life and disability insurance paid parental leave tuition reimbursement family planning resources such as adoption and surrogacy assistance for all full-time Team Members and all part-time Team Members Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service. ALREADY A TEAM MEMBER? Our Mission and Values are more than just words on the wall - they’re the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It’s not just what we do that sets us apart, but how we do it. Learn More We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits and total rewards offerings. For full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about! A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense. #J-18808-Ljbffr Tractor Supply