Manager, Social Media

Manager, Social Media

Corporate Communications is responsible for internal and external enterprise communications, including all aspects of creative design, digital communications, employee communications, public relations, social media and member firm communications. The Manager, Social Media is responsible for social media content strategy and execution across FINRA's social media channels. The Manager will report to the Vice President, External Communications (VP) and will work with the VP to execute FINRA's social media strategy and maintain FINRA's voice across channels.

Essential Job Functions:

Strategy & Planning

• Set FINRA's social media strategy in alignment with organizational goals and priorities to engage and inform key stakeholder audiences and enhance public understanding of FINRA's value and work.
• Execute social media strategy with minimal oversight from the Vice President, External Communications.
• Build and maintain an editorial calendar.
• Leverage key performance indicators and other data to make recommendations to further optimize and refine the content strategy.

Content Creation & Brand Management

• Translate message strategy and financial content and concepts into compelling and high-quality social media content consistent with the company's brand.
• Independently create strong, engaging social media plans across multiple social platforms. Coordinate review and approval processes.
• Coordinate closely with Creative Services and subject matter experts across the organization to develop consistent, meaningful content.
• Ensure that content is grounded in audience and data insights and is relevant to platform usage and trends.

Community Management & Engagement

• Monitor social media engagement ("social listening") related to FINRA and FINRA issues, and proactively manage FINRA's response.
• Manage a high volume of incoming social media messages. Exercise strong judgement when responding to community posts under limited supervision to protect the corporate brand.

Analytics & Performance Optimization

• Understand and apply best practices to maximize effectiveness of channel performance.
• Leverage key performance indicators and other data to make recommendations to further optimize and refine the content strategy.
• Coordinate with data analytics team to deliver regular reporting.

Professional Development & Organizational Values

• Stay up to date on industry best practices and emerging trends and platforms.
• Demonstrate FINRA's values: Collaboration, Expertise, Innovation and Responsibility.
• Collaboration, both in-person and virtually, in furtherance of FINRA's mission of investor protection and market integrity.

Education/Experience Requirements:

• Bachelor's degree in journalism, communications or related field, or equivalent combination of education and relevant work experience.
• Minimum eight (8) years of relevant experience developing social media strategy and managing execution
• Knowledge of the financial industry and/or financial regulation required.
• Proven experience editing and writing.
• Knowledge of social data and social analytics tools, including Meltwater and Sprout Social.
• Excellent editorial judgment, writing skills, and ability to capture FINRA's voice to reach new and established audiences.
• Adept at producing copy quickly and managing tight deadlines and multiple priorities.
• Confident, collaborative and communicative with a desire to thrive in a fast-paced environment.

Working Conditions:

• Hybrid work environment, with defined in-person requirements.
• Highly dynamic, fast-paced environment with multiple, high-visibility priorities.
• On occasion and as needed, staff make themselves available to work non-traditional hours.
• Occasional travel may be required.

Salary Range:

• For work that is performed in CO, FL, TX, IL, PA, MA, MD, VA, Washington, DC, NY and NJ, please refer to the chart below for the salary range for the corresponding location. FINRA complies with all state and local pay transparency laws and regulations requiring the disclosure of salary ranges for the position. In addition to location, actual compensation is based on various factors, including but not limited to, the candidate's skill set, level of experience, education, and market considerations.
• CO/FL/TX: Minimum Salary $97,700, Maximum Salary $176,100
• IL/PA: Minimum Salary $107,500, Maximum Salary $194,100
• MA/MD/VA/Washington, DC: Minimum Salary $112,300 Maximum Salary $202,500
• NY/NJ: Minimum Salary $112,300, Maximum Salary $211,400