Content Strategist - Paid Social (Health & Wellness)

This role sits within a fast-growing health & wellness / CPG company with a portfolio of nutrition brands, recognized as a Top 10 seller on Amazon and TikTok in the U.S. and trusted by over ten million health-conscious consumers. The Content Strategist – Paid Social develops and executes content strategies that fuel paid social performance and build authentic brand presence through influencer and creator partnerships. This role connects paid media objectives with creator-driven storytelling, ensuring the content fueling ad campaigns is rooted in genuine voices, culturally relevant, and optimized to convert. The ideal candidate moves fluidly between briefing a macro-influencer and analyzing creative fatigue in Meta Ads Manager.

Key responsibilities:

- Own paid social content strategy across Meta, TikTok, Amazon, YouTube, and Google, tailoring creative to platform behavior, audience segment, and funnel stage.

- Develop creative briefs that translate campaign objectives into clear, on-brand, platform-native direction for creators, agencies, and internal teams.

- Analyze paid creative performance (thumb-stop rate, hook rate, CTR, ROAS) with the paid media team to inform content iteration and future briefs.

- Maintain a pipeline of fresh creative assets by managing a content library and creator roster.

- Stay ahead of platform trends and creator culture to keep content strategy current and competitive.

- Collaborate cross-functionally with brand, eCommerce, and retail teams to support product launches, seasonal promotions, and retail sell-in moments.

Reports to the Brand Director; works closely with the paid media, brand, creative, and eCommerce teams.

CONTENT STRATEGIST REQUIREMENTS

- 3–5 years of experience in influencer marketing, paid social content strategy, or creator partnerships, ideally within a CPG, health, or wellness brand.

- Strong understanding of paid social platforms (Meta, TikTok, YouTube) and how content requirements differ across each.

- Experience managing influencer relationships independently, including outreach, negotiation, and performance tracking.

- Working knowledge of Meta Ads Manager and comfort interpreting creative performance data.

- Understanding of FTC guidelines and best practices for sponsored content disclosure.

- Excellent written communication skills, with the ability to write clear, motivating creative briefs.

- Health, wellness, or supplement category experience preferred.

CONTENT STRATEGIST SALARY AND BENEFITS

- $100,000–$115,000 yearly base salary plus performance-based bonus (final offer depends on level, job-related knowledge, skills, and experience).

- Health benefits: medical, dental, and vision insurance.

- 401(k) with company match.

- Paid time off, paid sick leave, and holidays.