Digital Marketing Specialist (Remote) at Authority Brands

Digital Marketing Specialist (Remote) at Authority Brands Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ. The Marketing Manager will lead for one of the sixteen consumer brands within the Authority Brands portfolio. Position can be remote. Responsibilities Work with Director of Marketing, operations team, and greater Authority Brands team to outline, plan and execute strategic annual marketing plan and initiatives for one consumer brand. Move projects from ideation through to completion, and track status of projects. Identify areas for streamlining processes. Maintain annual brand marketing budget. Support franchise owners, including presenting and reporting marketing results and educating on vendors, marketing tactics, and marketing platforms. Provide marketing support (including marketing expertise, collateral development, content creation, etc.) for franchise development activities. Develop best practices for cross brand collaboration and sharing. Perform other duties as assigned. Qualifications A bachelor’s degree in marketing or business is preferred 4 + years’ experience designing, socializing, and executing an annual brand marketing plan. Forecasting, tracking, and maintaining an annual marketing budget. Developing board meeting and presentation materials to highlight department programs and successes. Creating and leading agendas for cross-discipline meetings. Prior experience with franchise marketing and/or sales. Strong attention to detail, energetic, open to collaborative environment, business minded, strategic and creative. Knowledge/understanding of digital marketing, including ability to interpret digital campaign results (SEO, PPC, remarketing, display). Solid PC skills, including Microsoft Office systems as well as Google Analytics competency. We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more. Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time. Authority Brands Inc. is an Equal Opportunity Employer #J-18808-Ljbffr