Director of Marketing

ASPEN HOSPITALITY GROUP

Director of Marketing

Fort Worth, Texas · Onsite · Full-Time

Department

Marketing

Carlos Solorzano Smith, Founder & Managing Partner

Fort Worth, TX — Onsite

Full-Time, Exempt

$120,000 – $140,000 annually (commensurate with experience)

7 concepts + service lines

ABOUT ASPEN HOSPITALITY GROUP

Aspen Hospitality Group (AHG) is a restaurant partnership dedicated to offering dining experiences that are as incomparable and enduring as the town that bears its name. Founded and led by Managing Partner Carlos Solorzano Smith, AHG operates a growing portfolio of acclaimed concepts in Aspen, Colorado — and is actively expanding into Fort Worth, Texas. The organization's reach extends beyond restaurant walls through its Events & Catering service line, AHG Wine Club, and new concepts currently in development.

AHG CONCEPT PORTFOLIO

The Director of Marketing will manage marketing across the full AHG family of brands:

POSITION SUMMARY

The Director of Marketing is a strategic and hands-on leader responsible for building and executing AHG's marketing vision across the full portfolio — restaurants, service lines, and incoming Fort Worth concepts. This is a single-person internal department, supported by an established suite of outside vendor partners for SEO, web development, organic social media, and public relations. The ideal candidate is equally comfortable setting high-level strategy and rolling up their sleeves to produce creative assets. This is a full-time, onsite position based in Fort Worth, Texas.

KEY RESPONSIBILITIES

Brand Strategy & Marketing Planning

• Develop and implement annual marketing plans for all AHG concepts and service lines, ensuring each brand maintains a distinct identity and voice.
• Build cohesive multi-channel strategies spanning digital, print, social, PR, and in-venue touchpoints across both Aspen and Fort Worth markets.
• Lead marketing support for the Fort Worth launch of Acquolina and the new Japanese Steakhouse concept, from pre-opening through grand opening and beyond.
• Set KPIs, track performance, and present results to the Managing Partner on a regular cadence.
• Monitor market trends, competitive activity, and guest behavior to continuously refine strategy.

Vendor & Agency Management

• Serve as the day-to-day point of contact for all external marketing partners: SEO, website development, organic social media content, and PR.
• Hold vendors accountable to agreed deliverables, timelines, and budgets; evaluate performance regularly.
• Source, vet, and onboard new vendors as the portfolio grows; negotiate contracts and coordinate invoices with finance.

Content & Creative Production

• Produce and art-direct marketing collateral using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat).
• Create print and digital assets: menus, promotional materials, signage, email campaigns, and event graphics across all concepts.
• Maintain brand standards and visual consistency across all AHG concepts; collaborate with social and PR vendors to ensure creative alignment.

Digital Marketing & Online Presence

• Oversee website strategy alongside the web development vendor; ensure all concept sites are current, optimized, and conversion-focused.
• Direct SEO strategy in partnership with the external SEO vendor; review monthly reporting and adjust priorities.
• Manage email marketing programs across AHG's portfolio: list segmentation, campaign calendar, and performance analysis.
• Support AHG Wine Club member communications, acquisition campaigns, and retention marketing.
• Monitor online reputation across Google, Yelp, TripAdvisor, OpenTable, and Resy; escalate issues appropriately.

Events, Promotions & Launch Support

• Develop and promote seasonal campaigns, limited-time offers, and special events across all concepts in both markets.
• Coordinate marketing support for AHG Events & Catering: lead generation, collateral, and campaign execution.
• Build and execute pre-opening marketing plans for incoming Fort Worth concepts, including community outreach, press strategy, and grand opening campaigns.
• Partner with operations teams at each concept to align front-of-house initiatives with marketing messaging.

QUALIFICATIONS

Required

• 5+ years of progressive marketing experience, with at least 2 years in a director or senior manager role.
• Proven experience in the hospitality, restaurant, or food & beverage industry — multi-concept experience strongly preferred.
• Demonstrated ability to design, implement, and measure multi-channel marketing strategies across distinct brand identities.
• Proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign — portfolio or work samples required.
• Experience managing and holding accountable multiple external vendors and agencies simultaneously.
• Comfortable working within a defined marketing budget set in partnership with finance; able to track spend, prioritize allocations, and report on ROI.
• Experience leading or contributing to a restaurant or hospitality pre-opening or new market launch — from strategy through grand opening.
• Experience marketing across multiple distinct geographic markets or audiences.
• Strong project management skills with the ability to prioritize across a wide portfolio of brands and deadlines without a team structure.
• Excellent written and verbal communication skills; comfortable presenting strategy and results directly to ownership.

Preferred

• Familiarity with hospitality-specific platforms: OpenTable, Resy, Toast, SevenRooms, or similar.
• Working knowledge of Google Analytics 4, Meta Business Suite, and email platforms (Mailchimp, Klaviyo, or similar).
• Basic understanding of SEO/SEM principles (vendor-managed but internally informed).
• Experience with wine, luxury, or lifestyle brand marketing.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

VENDOR ECOSYSTEM

The Director of Marketing inherits and is responsible for directing the following external vendor relationships:

Function

Vendor Scope

On-page optimization, local listings, monthly reporting

Site builds, updates, and hosting management across all concepts

Content creation, scheduling, and community management

Media outreach, press releases, and influencer coordination

COMPENSATION & BENEFITS

Base Salary

$120,000 – $140,000 (commensurate with experience)

Eligible; tied to portfolio-level marketing KPIs

Medical, dental, and vision (details upon offer)

Competitive PTO + paid holidays

Complimentary and discounted dining across all AHG concepts

Budget for tools, subscriptions, and industry events

WORK ARRANGEMENT

This is a full-time, onsite position based in Fort Worth, Texas. Candidates must be located in or willing to relocate to the DFW area prior to their start date. Occasional travel to Aspen, Colorado for concept visits, seasonal campaigns, and planning sessions is expected as part of the role.

Aspen Hospitality Group is an equal opportunity employer