Product Marketing Lead

Role Description

Speckle is looking for a Product Marketing Lead to own how we package, position, and sell a category-defining product into the enterprise.

• Be the connective tissue between product, sales, and the market.
• Turn a technically deep platform into crisp packaging, sharp messaging, and sales enablement content.
• Own product packaging and positioning:
• Define how we name, bundle, price-frame, and differentiate our products for each buyer segment.
• Craft messaging that resonates:
• Translate a complex platform into clear, compelling narratives for technical and executive buyers.
• Build the sales enablement engine:
• Create decks, one-pagers, case studies, and battlecards to make every seller more effective.
• Grow Speckle's thought leadership:
• Build on our position as a leader in bringing real data infrastructure to AEC.
• Position us as a trusted partner as the industry navigates the AI transformation through thought-provoking content and webinars.

This role requires 7+ years of product marketing experience (ideally in technical, data, or platform B2B), strong writing chops, and a builder mindset.

This is a U.S.-based role. You must be located in and working from the Eastern (ET) time zone to stay closely aligned with our sales and product teams.

Qualifications

• 5-10 years in product marketing, ideally for technical, data, or platform products.
• Proven track record defining positioning and packaging for a product or product line.
• Ability to translate complex, technical capability into differentiated buyer value.
• Experience marketing to enterprise buyers with long, multi-stakeholder sales cycles.
• Exceptional writer who can craft narratives for both technical and executive audiences.
• Track record building messaging frameworks, narratives, and value propositions from scratch.
• Comfortable translating product releases into launch narratives that drive demand.
• History of building the content that sellers actually use (i.e., decks, one-pagers, case studies, battlecards, ROI tools).
• Experience partnering closely with sales to understand what wins deals, and building to it.
• Ability to run product launches end to end, coordinating across product, sales, and marketing.
• Understanding of AEC, construction tech and/or infrastructure (a plus).
• Familiarity with data infrastructure, analytics, or enterprise platform products (a plus).
• Comfort with AI-driven products and the messaging nuance they require (a plus).
• Experience building marketing functions, systems, or content libraries from zero.
• Systems thinker who can balance hands-on execution with repeatable process.
• Thrives in ambiguity and gets energized by building rather than maintaining.

Benefits

• Shape the role: You won't be executing someone else's playbook, you'll help write it!
• Work with innovators: Our customers are pushing the boundaries of what's possible with AEC data.
• Real impact: Your work directly influences our growth and the industry's transformation.
• Learn constantly: You'll be exposed to cutting-edge workflows, automation, and how leading firms are preparing for the future.
• Remote-first culture: Work from anywhere with a team that values autonomy and trust.
• Competitive compensation: Base salary + generous equity.
• Generous vacation policy: So you can disconnect and recharge.
• In-person collaboration: Frequent in-person working sessions and an annual all-company retreat.