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Product Marketing Lead

Full-time

Xata

Role Description

You'll be our Product Marketing Lead, building the product function from the ground up. Today our roadmap is driven by founders and engineers; you'll bring the product discipline, customer insight, and prioritization that turns a strong platform into a category-defining one. This is a hands-on, build-it-yourself role before it's a manage-a-team role.

  • Own product strategy and roadmap for the Xata platform end-to-end, from agentic developer workflows to our hosted and self-hosted offerings.
  • Establish the product function: the practices, rituals, and feedback loops that connect customers to what we ship.
  • Talk to developers, platform teams, and AI-native companies constantly, and translate what you learn into a sharp, opinionated roadmap.
  • Partner with our Backend (Data Plane & Control Plane) and Frontend teams to scope, prioritize, and ship, making the hard tradeoff calls and keeping the team focused.
  • Own product documentation by making sure our docs are clear, accurate, and a first-class part of the developer experience.
  • Define how we package, position, and price our capabilities around database branching, storage, replication, lifecycle management, and orchestration.
  • Drive adoption: turn our open-source projects (pgroll, pgstream, and others) and platform features into clear value for users and a healthy commercial motion.
  • Set and track the metrics that matter (activation, retention, expansion) and use them to steer decisions.
  • Work closely with the founders on company strategy, GTM, and positioning in the agent era.
  • Hire and grow the product team as the function scales.

Qualifications

  • Highly self-directed and thrive in environments with a high degree of ownership.
  • +3 years of experience as a product leader for technical, developer-facing, or infrastructure products.
  • Deeply technical and credible with engineers, comfortable discussing databases, APIs, distributed systems, and developer workflows.
  • Track record of taking products from early traction to scale, and of making decisive prioritization calls with incomplete information.
  • Strong customer instincts: do the discovery work yourself and let evidence, not opinion, drive the roadmap.
  • Excellent written communication and the ability to work effectively, asynchronously, in a remote environment.
  • Comfortable being the first and only product person, building the function and not inheriting it.

Requirements

  • Experience with AI agents, agentic workflows, or AI-native developer tooling.
  • Familiarity with developer tools, databases, or PostgreSQL-adjacent products.
  • Experience growing and leading a product team.
  • Background in open-source products or communities.
  • Experience with product-led growth and self-serve motions alongside sales-assisted ones.

Benefits

  • Meaningful equity in a company defining a new category.
  • Competitive salary and a compensation package that reflects the role.
  • A real seat at the table: you'll shape company strategy and direction, not just the product roadmap.
  • 30 vacation days, plus local public holidays, and a culture that expects you to use them.
  • Comprehensive health insurance.
  • Remote-first, async-first: work where you do your best work. We keep meetings to a minimum.
  • Budget for a co-working space of your choice.
  • Learning budget for conferences, courses, and books.
  • Two company off-sites per year, with partners and children welcome.
Vacancy posted 3 days ago
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