Retail Sales Representative I

Job Summary As our Outside Retail Sales Representative, you will be the heartbeat of our sales efforts, ensuring the seamless flow and sale of GAF products across national retail stores. Your mission is to educate, promote, and drive the growth of our brand, making an impact that you can be proud of. We're a driven and supportive team focused on revolutionizing the sales and marketing strategies within the home improvement retail industry. Our mission is to elevate the roofing category to new heights. As a key contributor to our growth strategy, you will play a pivotal role in driving sales and profitability for key accounts, including both new and existing contractors, and fostering strong relationships with our large national retail partners. Why Join Us? This isn't just another job. It's a stepping stone to a career filled with possibilities. We value talent and hard work, and we're committed to your professional development. With us, you'll gain invaluable experience, knowledge, and skills that will propel you forward. Essential Duties Selling: Analyze performance to identify successes, areas for improvement, and strategic opportunities to help clients stay ahead of competitors. Know when to follow client requests and when to guide them toward better decisions. Prospect, own, and develop leads through the sales funnel, turning potential Contractor opportunities into wins by value‑selling the benefits of GAF products, tools & resources. Overcome objections and convert hurdles into growth opportunities while selling the GAF value proposition. Educate customers on products and market trends through meetings and store visits. Communicate complex topics (like market conditions) in a clear and professional manner. Work with Retail Outside selling teams to establish trust and support as the expert in roofing when working with them or their customers on large projects. Build instant rapport with clients through strong communication and diplomacy. Influence & Train: Hone negotiati­ng skills, leveraging value propositions to position our clients as industry leaders. Train individuals or small groups within Big Box stores (Home Depot & Lowe’s) with an emphasis on general product knowledge, application techniques, and best practices. Strategic Insights: Utilize Salesforce and Tableau to compile insightful reports to strategize next steps, identifying opportunities to go above and beyond. Network & Advise: Become a trusted advisor by continuously networking with existing customers and potential new ones. Build strong relationships with contractors and customers as your go‑to advisor. Problem‑Solving: Thrive in an environment where your problem‑solving skills lead to favorable outcomes. Build Relationships: Develop meaningful relationships with a wide network, from in‑store retail management teams to contractors, becoming their go‑to consultant. Collaborate closely with the Retail Sales Service Manager, Pro Retail Specialist, GAF Territory Sales Managers, Big Box home improvement retail management teams, inside and outside pro associates, merchandising teams, and store associates. Partner closely with internal stakeholders to provide the best service to our customers and contractors. Qualifications Required H.S. Diploma or General Education Degree (GED) required. Bachelor’s Degree preferred. 1+ years of customer‑facing experience and proven ability to build strong relationships with various stakeholders. Proficient time‑management, exceptional written, organizational, communication, and presentation skills; proficiency in Google Suite and MS Office. Highly motivated, independent, and possessing a strong desire for advancement within roofing sales. Travel & Mobility: Ability to travel daily within your assigned territory; company vehicle will be provided. Some overnight travel required, varying by region. Valid driver’s license required. Qualifications Preferred Experience in the building materials industry is a plus. Keenness to grow in sales valued equally to a Bachelor’s Degree. Experience with SalesForce and Tableau is a bonus. Bilingual considered a plus. Travel Requirements Ability to travel 50‑70% within assigned territory. Compensation Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on factors such as geographic location, relevant candidate experience, skills, education, and/or qualifications. Total Cash Compensation Range: $60,000‑$82,500 (inclusive of base salary and an annualized commission target). Benefits Wide range of health insurance options, including medical, dental, and vision for you and your family. Family‑building benefits supporting diverse journeys to fertility and parenthood. Robust 401(k) plan with employer match contributions for pre‑tax and/or Roth contributions. Programs and perks to help employees achieve work‑life balance, including wellness programs, free financial coaching, referral programs, and product rebates for employee primary residences. Professional growth and development opportunities: internal training programs, courses, and generous tuition reimbursement. Culture that reflects our values to connect, empower, evolve, and inspire; Employee Resource Groups focused on education and allyship. EEO & Accessibility GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If you need accommodations for the application or interview process or to perform essential job functions, please contact HR Services at 833‑HR‑XPERT. We are proud to be an equal opportunity workplace. We are committed to equal employment opportunity on the basis of each candidate’s qualifications, experience, and merit, without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Privacy Policy: CA Privacy Applicant Notice Company Overview With 130+ years in the industry, GAF is the leading roofing manufacturer in North America and part of the Standard Industries family of companies, the largest roofing and waterproofing business worldwide. #J-18808-Ljbffr GAF