Global Consumer Insights Researcher (Marketing & Brand Insights - Consumer Electronics)

Varite Inc

United States

Location: San Francisco, CA (Hybrid)

Duration: 9 months contract

Job Description:

We are seeking an experienced CX Insights Researcher with a strong background in consumer research across retail-both in-store and online-to support the Go-to-Market Insights function within the Platforms & Devices Strategy & Operations team. This role partners closely with Global Brand, Marketing, Creative, Channel, and Regional Insights teams to deliver audience, cultural, and brand insights that shape how we market our global hardware products.
The ideal candidate is a seasoned insights professional with deep qualitative and quantitative research expertise, capable of leading end-to-end studies, mapping customer journeys, and running structured A/B tests to inform creative, messaging, and go-to-market decisions. You will design and synthesize research-across qual, quant, and secondary methods-to guide campaigns and drive actionable recommendations.
You will also contribute to evolving our research practice by exploring AI-enabled tools to enhance insight generation and workflows. This highly cross-functional role spans Marketing, Sales, Measurement & Analytics, and regional teams across EMEA and APAC, requiring strong storytelling skills and the ability to translate complex data into clear, strategic insights.

Responsibilities:

Lead full-cycle consumer insights projects across qualitative, quantitative, and secondary research.
Run in-store and online customer journey studies to identify friction points and growth opportunities.
Design and execute qualitative research, including focus groups, IDIs, and concept testing.
Build, program, and field quantitative surveys; analyze results and collaborate with external research vendors.
Conduct structured A/B tests to evaluate creative, messaging, and go-to-market concepts.
Synthesize insights from multiple sources-primary research, market data, cultural trends, and tracking studies-into clear, actionable narratives.
Develop story-driven insight decks and present recommendations to senior leaders and cross-functional stakeholders.
Run insights workshops to help teams internalize audience learnings and apply them to brand, creative, and marketing strategies.
Translate ambiguous business questions into testable hypotheses and structured research plans.
Collaborate with Measurement & Analytics teams to align primary research with brand tracking and measurement frameworks.
Partner with EMEA and APAC regional insights teams to ensure global consistency and cross-market learning.
Explore and integrate AI tools to enhance research design, synthesis, and storytelling workflows.
Manage research vendors, budgets, timelines, and overall project operations.
Influence cross-functional partners to drive insights-led decision making across campaigns and go-to-market planning.

Experience:

8+ years of experience in primary marketing research and/or consumer insights roles.
Experience programming surveys in Qualtrics, Decipher, Suzy, Prodege, or similar platforms
Experience driving marketing impact by partnering with senior stakeholders and shaping go-to-market plans, campaign launch strategies, and creative briefs.
Experience running and facilitating insights workshops for marketing and cross-functional stakeholders.
Strong ability to distill ambiguous business questions into clear research hypotheses and execution plans.
Proven ability to synthesize complex data and research into simple, actionable insights.
Experience managing external research agencies and research operations.
Experience working within complex stakeholder environments and influencing across levels.
Hands-on experience designing, fielding, analyzing, and reporting both quantitative and qualitative studies.
Strong storytelling and deck-building skills to communicate insights to executives and non-research audiences.

Skills:

Consumer Insights & Research
Marketing & Brand Strategy
Data Synthesis & Storytelling
Stakeholder Management

Education:

Bachelor degree or equivalent exp

About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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Vacancy posted 14 hours ago

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