Program Manager-Real Estate Channel Marketing

30 Ivan Allen Jr. Blvd, Atlanta, GA 30308

Local Travel: 60%


Responsible for the day-to-day management and growth of the Real Estate sales channel. Position will also support other relationships and projects within the Retail Partnerships and Channel Development efforts for the Mass Market retail natural gas portfolio.


Job Responsibilities & Accountabilities by Competency

Functional Expertise


Responsible for growing the mover/real estate channel by increasing and maximizing the number of real estate program participants and referrals resulting in new customer acquisitions. Recommending then implementing approved strategy to achieve this goal.


Lead program sales/support efforts. Initiate and conduct face-to-face presentations to introduce program and benefits to brokers/offices/agents and target real estate influencers. Conduct meetings and presentations to onboard new partners and members through orientations, training, CE classes, team meetings and other opportunities.


Develop and facilitate opportunities to drive program engagement and results. Efforts may include monthly call campaigns, tradeshows and industry event participation and seasonal campaigns, contests or events.


Provide support for the marketing needs for the real estate channel from development through distribution of print and digital communication/marketing campaigns. This includes program kits, email, direct mail, video, presentation materials, etc. Work with agencies and vendors to dovetail existing brand messaging to promote program awareness and engagement.


Responsible for web-based administration of the real estate referral/rewards program, including onboarding, approvals, inquiries and awarding participants. Recommend and coordinate improvements for program related referred customer-facing landing pages and experience, including ease of enrollment, and effectively capturing referral data.


Responsible for the day-to-day implementation and results of the program. Responsible for overall engagement to drive customer acquisition and reporting and analysis of KPIs to ensure program is on track to meet set goals. Recommending solutions to drive program growth. Ability to clearly communicate objectives and coordinate all aspects of integrated campaigns to deadlines and on budget.

Business Acumen


Knowledge of the overall business and ability to think ahead of obstacles and challenges while recommending acquisition strategy.


Ability to analyze and evaluate data to identify opportunities, recommend solutions or problem solve.


Able to document processes and outline program guidelines to align with business rules.

Engagement


Required to initiate and engage in face-to-face sales activities.


Ability to communicate clearly, effectively and professionally with internal management, across departments, influencers, customers, agencies, and vendors.

Driving Results


Provide reporting for program performance, campaign effectiveness, profitability, CPA and other data as needed, which may include obtaining cost estimates, running sales projections and estimating revenue.


Able to clearly understand operations processes, call center support, billing, and reporting systems for programs and promotions to be communicated and run smoothly.


Coordinate development, fulfillment, and distribution of sales collateral, newsletters, promotional items, and training materials for agencies, operations, call centers and other direct sales support. Provides support for direct sales effort and on-site customer training.

Education, Certifications/Licenses

Required


Bachelor's Degree or seven years progressive experience in sales and program management

Related Work Experience

Required


Five years of experience in program management or account management. Utility and/or Real Estate a plus.


Possess strong verbal communication and customer service skills.

Preferred


Experience in a channel or program development for retail or deregulated company


Experience managing referral, affinity programs and/or loyalty programs


Experience developing affiliate marketing programs or digital/mobile marketing


Experience with social media or creating online communities

Specific Skills & Knowledge

Required


Exceptional presentation, oral, and written communication skills with the ability to influence action.


Strong analytical skills and attention to detail


Work well under pressure and effectively manage multiple projects in a timely and well-organized fashion.


Problem solving skills: ability to listen, identify the root cause, offer appropriate recommendations, and determine the best resolution.


Experienced with marketing budgets and forecasts.

Preferred


Proficient with MS-Excel, Word, Excel and PowerPoint and social media platforms.


Some experience with CRMs, email marketing platforms.

Working Conditions/Physical Requirements


Travel required (~60% travel)


Must be able to travel to customer location with personal vehicle.


Will be working in an office environment.


Physical requirements include standing for presentations, and transporting, set up and break down of banners/backdrops and giveaway items for sales events/tradeshows.