Senior Copywriter

Job Description

Job Description

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

We're looking for a Sr. Copywriter to help define how we translate company-wide strategy and initiatives into compelling copy. As an integral member of the Creative and Marketing teams, the Sr. Copywriter represents our family of brands with every word, from acquisition emails to ad copy to developing overarching messaging systems. This is a hands-on position with a tremendous opportunity to shape the future of Playlist.

You can't wait to dig into each new project. You research different ways to approach the brief, consult your AI assistants, come up with the best hooks, and craft on-brand copy that works. You have experience writing for everything from major marketing campaigns to in-product notifications to the opt-out language on a cookie pop-up. While you work, you collaborate and brainstorm with designers and other stakeholders to be sure the copy perfectly fits the placement and drives conversion.

• Lead ideation on assigned projects, fostering creative collaboration and developing concepts and solutions that work.
• Craft copy across all mediums, including web, emails, ad campaigns, organic and paid social, one-pagers, presentations, events, guides and more.
• Collaborate closely with executives, creative directors, visual designers, web developers, video & motion designers and fellow copywriters to develop influential copy that meets (and hopefully exceeds!) the creative brief.
• Work cross-functionally with project managers, product marketing managers and other stakeholders across the organization to create informed, strategic project assets that help further company OKRs.
• Develop updated brand copy documentation, ensuring consistency across all touchpoints in the customer journey by defining and upholding standards, style guides and processes.
• Understand high-level software and digital technology concepts, then be able to communicate them clearly using as few words as possible.
• Adopt a testing mindset, iterating to deliver high-performing, results-oriented messaging for each channel and user segment.
• Explore how AI, AEO, new social channels, and the changing marketing landscape can be harnessed to support our business goals.
• All other duties as assigned.

• 5-10+ years copywriting experience, either in-house or at a creative agency, including demonstrated ability writing for a wide variety of platforms, placements and audiences. Experience writing for both software and social media is required.
• An eye for details, with professional knowledge of English grammar and an expert facility with various forms of style and composition.
• Ability to think conceptually, drive creative decisions, defend strategy and draft original, compelling copy.
• Excellent service and leadership skills, with a solutions-oriented mindset and the ability to adapt and iterate until achieving the desired results.
• Experience managing multiple projects and deadlines, communicating clearly about timelines and processes and continually prioritizing and reprioritizing work based on changing needs.
• Portfolio of past work required.
• Sample writing assignment will be required for interviewees.

It is the Company's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of the Company's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

Have we piqued your curiosity?

Sound like the role for you? We'd love to hear from you! Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Note: This description outlines key responsibilities but isn't intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.