Management Analyst, Marketing & Content Strategy

Management Analyst, Marketing & Content Strategy Mission College, Santa Clara, CA is a community college that values diversity, equity, inclusion, and anti‑racism. The Management Analyst for Marketing & Content Strategy reports to the Director of Marketing and Public Relations and is responsible for coordinating data‑driven marketing initiatives that increase student engagement, enrollment, and brand awareness. The role blends strategic content development, AI‑driven marketing support, and administrative coordination. Responsibilities Develop, manage, and execute data‑informed marketing initiatives to drive student engagement, enrollment, and brand awareness. Write and manage content for newsletters, websites, and campaigns, including weekly enrollment newsletters and email communication. Oversee the department’s work‑order/project intake system, ensuring timely delivery, performance tracking, and equitable workload distribution. Collaborate with the Social & Multimedia team to extend campaign messaging across digital, web, and social platforms. Generate weekly reports on active projects, completion rates, and team performance for leadership review. Provide administrative support to the Director, including scheduling meetings, preparing reports, managing vendor communications, and assisting with contracts, bids, and RFPs. Assist in the development of integrated enrollment marketing campaigns in collaboration with Outreach, Admissions, and Financial Aid. Use data analytics, CRM reports, and predictive insights to identify and target key student segments, adjust messaging strategies, and increase engagement and conversion. Support digital advertising campaigns by writing optimized content and tracking performance indicators across platforms. Maintain compliance with accessibility standards, FERPA, and district branding guidelines; contribute to style guide development and AI usage protocols. Minimum Qualifications Two years of responsible technical or professional administrative experience in a college or university environment. Bachelor’s degree from an accredited college or university in business administration, public administration, social science, computer science, or a related field. Understanding of and sensitivity to the diverse academic, socio‑economic, ethnic, religious, and cultural backgrounds of community college students, faculty, and staff. Desired Qualifications Experience in content strategy, creation, and AI integration for higher education or public sector communications. Strong writing, editing, and storytelling skills for multiple audiences and channels. Demonstrated success using generative AI tools and content marketing platforms. Familiarity with CRM platforms (e.g., Slate, Salesforce), Google Analytics, and campaign dashboards. Exceptional organizational and project‑management skills, managing multiple deadlines simultaneously. Strong collaboration and interpersonal skills with diverse teams and stakeholders. Experience implementing and leveraging budget, personnel, and technology resources to achieve organizational outcomes. Knowledge and Abilities Principles of marketing, communications, brand management, and public relations. Audience segmentation, enrollment marketing, and student engagement strategies. Cross‑channel communication strategies across email, web, social media, print, and digital advertising. Knowledge of SEO best practices, website content optimization, and editorial calendar development. Experience with email marketing platforms such as Constant Contact, Mailchimp, or CRM‑integrated communication tools. Knowledge of editorial standards, inclusive communication practices, WCAG accessibility, and FERPA compliance. Ability to analyze enrollment trends, translate data into actionable strategies, and maintain brand consistency across channels. Salary and Benefits Anticipated hiring range: $9,387.67–$10,262.58 monthly. Employer‑contributed medical, dental, and vision for employee, spouse, and dependents. Employer‑paid long term disability and life insurance. 14 paid holidays, plus one floating holiday annually; paid non‑workdays between Christmas and New Year. 12 days vacation leave accrued annually (up to 22 days), 12 days sick leave, personal necessity leave, and personal business leave. Educational growth incentive program $45–$225 monthly; $1,000 and $1,500 longevity awards. CalPERS retirement. EEO Statement West Valley‑Mission Community College District is an Equal Opportunity Employer that seeks to employ a diverse workforce who will contribute to an inclusive and welcoming educational and employment environment. The District is committed to nondiscrimination on the basis of, among other characteristics, race, color, national origin, religion, age, sex, disability, gender identity, sexual orientation, and citizenship status, in accordance with applicable federal and state laws. #J-18808-Ljbffr