Bundle Growth Senior Manager

Job Summary:

The Bundle Growth Senior Manager will lead the strategic development and cross-functional activation of bundle and add-on offerings across the customer journey, with an initial focus on the integration of NFL Network / NFL+ Premium and its role within broader DTC bundle offerings, including ESPN Unlimited and other key subscriber products.

This role will be responsible for defining the marketing strategies on bundles and add-ons and work cross-functionally on how that is expressed across core customer touchpoints — including marketing front doors, landing pages, CRM, and sport-specific marketing integrations. The role will serve as a critical connective point between subscriber strategy, marketing strategy, CRM, and partner teams, ensuring that high-value properties and offers are translated into compelling, coordinated, and scalable consumer experiences.

ESPN is seeking a highly skilled and experienced Bundle Growth Sr. Manager to oversee and lead NFL bundle and add-on specific marketing efforts. This role is critical in ensuring DTC success for bundle and add-on GTMs, with a specific focus on NFL expansion (NFL+ Premium Bundle, NFL Network) and works closely with our NFL Marketing team on development and execution of marketing strategies and driving business results. This role reports to the Senior Director, DTC Marketing. This role is based in New York, NY.

Responsibilities:

• Lead the marketing strategies of bundle and add-on positioning across ESPN DTC products and customer experiences
• Define how key bundle components — including sports properties, premium add-ons, and partner offerings — are integrated into the overall subscriber value proposition
• Build scalable frameworks for how bundles and add-ons are marketed across acquisition, engagement, retention, and win back efforts
• Ensure bundle strategy is informed by subscriber strategy, business priorities, and evolving consumer value drivers
• Develop the marketing strategy for how bundles and add-ons are communicated across channels and touchpoints
• Partners closely with Media on the media/audience prioritization strategy for on and off ESPN platform
• Serve as a strategic partner for the integration of NFL-related offerings into the broader bundle ecosystem
• Work closely with NFL marketing team and related internal stakeholders to define how NFL Network / NFL+ Premium should show up within bundle strategy, customer messaging
• Ensure individual sports integrations support both immediate campaign opportunities and longer-term acquisition and retention strategies

Required Qualifications:

• Minimum 6 years of experience in marketing, specifically subscription marketing, marketing strategy, or related disciplines
• Minimum 2 years of experience in DTC marketing
• Experience leading cross-functional strategic initiatives that span multiple channels, stakeholders, and business priorities
• Strong understanding of subscription businesses, DTC models, lifecycle marketing, and customer journeys
• Experience developing messaging, positioning, and go-to-market strategy for complex consumer offerings
• Proven ability to influence senior stakeholders and drive alignment across teams without direct reporting authority
• Strong strategic thinking paired with executional orientation and attention to detail

Preferred Experience:

• Experience in media, streaming, sports, entertainment, or subscription-based consumer businesses
• Familiarity with bundle strategy, add-on packaging, or multi-product subscriber experiences
• Experience partnering with creative, CRM, and media teams to drive full-funnel performance
• Experience working with sports properties, content partners, or highly matrixed organizations

Required Education:

• Bachelor’s degree or equivalent in Marketing, Digital Media, or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $121,000.00 to $162,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.