Growth Manager - Lifecycle

We’re hiring a Growth Manager — Lifecycle to be a hands‑on, execution‑first operator and a true right‑hand partner to the Director of Growth Marketing on all things email and SMS. This role is for someone who: Loves being in Klaviyo — building, testing, and optimizing Is highly organized and can manage a weekly campaign calendar without dropping anything Is excited to take messaging direction and translate it into flawless, on‑brand sends Thinks about lifecycle in the context of the entire customer journey, not just open rates You’ll own email and SMS execution end‑to‑end, with room to grow into strategy as we scale. What You’ll Do Email & SMS Campaign Execution Build, QA, and deploy email and SMS campaigns in Klaviyo on a weekly cadence Take campaign messaging direction and monthly content calendar from the Director of Growth and translate into fully executed sends — copy, creative briefing, segmentation, scheduling Own the promotional and evergreen send calendar — coordinate timing across product launches, sales, and retention moments Improve campaign lead time from 2–3 days to a 7-day standard for all sends Monitor deliverability, list health, and segmentation hygiene A/B Testing & Optimization Run structured A/B tests across subject lines, send times, copy angles, CTAs, and creative formats Build a testing cadence that compounds — every send teaches us something Translate test results into clear recommendations for campaign strategy and creative direction Landing Page & CRO Support Leverage lifecycle send data to inform landing page and PDP testing priorities Collaborate with Director of Growth and web agency on CRO experiments tied to lifecycle traffic Flag conversion drop‑off points in the email‑to‑purchase funnel and propose solutions Creative Process & Agency Management Brief external email/SMS creative partners with clear specs, copy direction, and visual guidance Manage the creative feedback loop and keep campaigns on schedule Build repeatable templates and brand‑approved asset libraries to increase throughput Reporting & Insights Track and report on email and SMS performance weekly: revenue, open rates, click rates, conversion, list growth Conduct cohort and flow analysis to identify gaps and opportunities across the customer journey Translate data into clear recommendations for the Director of Growth Qualifications 1–3 years in lifecycle marketing, email marketing, or ecommerce growth at a DTC brand or agency Hands‑on Klaviyo expertise — you can build flows, segments, campaigns, and reporting without hand‑holding Strong project management instincts — you keep campaigns on schedule and hold creative partners accountable Comfortable in a fast‑paced, test‑and‑learn environment with weekly shipping expectations Excellent written communication — you write clear briefs, compelling copy, and concise performance updates Strong analytical mindset — comfortable reading campaign data and translating it into action What We’re Looking For You are driven by a high‑growth environment You want to be hands‑on keyboard — in the platforms, not just overseeing You enjoy building, testing, and optimizing — not just reporting on what happened You’re excited to be a right‑hand partner, not just execute tasks You’re curious, proactive, and growth‑minded You care about outcomes, not vanity metrics Nice to Have Experience with subscription commerce (Recharge, Stay.AI, Skio, or similar) Familiarity with Postscript or similar SMS platforms Working knowledge of Shopify (themes, metafields, basic Liquid) Background in health, wellness, or sports nutrition brands Experience managing agency creative partners Comfort with AI‑assisted workflows and productivity tools (we use Claude, ClickUp, Granola) Benefits Competitive compensation Fully‑paid health, dental, and vision insurance Manhattan office with a flexible hybrid setup and generous PTO Why You’ll Love Working Here At Create Wellness, we’re building a category‑defining wellness brand that helps people feel their best every day. You’ll join a small, high‑output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it. This role has a real seat at the table—you’ll directly shape how Create goes to market. #J-18808-Ljbffr