Marketing Strategist

Marketing Strategy Role

As a part of the Marketing Strategy team, expectations include the development of customer outreach strategies. Your marketing strategies will drive energy savings for residential and business customers, increase customer satisfaction, and/or reduce customer churn, depending on the marketing objectives. You will leverage behavioral science best practices to develop new marketing strategies and concepts and partner with internal and external teams to execute the best ideas and optimize results. You will collaborate with key internal stakeholders as well as external vendors to ensure alignment, reconcile feedback and provide ongoing input and support to teams executing plan deliverables. You will work closely with the Product Managers, Marketing Communications, Customer Insights and Customer Contact Centers to implement best in-class marketing campaigns.

Primary Responsibilities:

• Collaboration with internal teams to create and drive Marketing and Outreach (M&O) plans, establish key performance indicators and metrics, manage analytics and data deliverables, and execute on the agreed upon plan.
• Develop comprehensive data-driven M&O plans that will enhance customers understanding of DG program offerings. Optimize plans as needed to support roll-out efforts.
• Execute the plan for communicating activities and deliverables to appropriate internal stakeholders, making recommendations for improvement when necessary.
• Assist in creating and editing presentations and materials used for strategic planning.
• Host team meetings with Products, Operations, Legal, Customer Insights and Marketing Communications to review resources, discuss priorities and resolve outstanding issues.
• Project management to support scheduling and coordination of timelines and deliverables.
• Provide guidance, as appropriate, to Marketing Communications team to aid in development of creative - which ranges from advertising and direct-to-customer marketing pieces, to sales presentations and turn-key communications, to collateral and web updates.
• Work with Marketing Communications partners to align campaign and tactical creative briefs for external agencies that correspond to marketing plans. Ensure briefs alignment with program and messaging strategies.
• Review Marketing Communications tactical metrics and analytics recommendations against program goals.
• Establish customer data requirements to achieve effective targeting by tactic, in partnership with external agencies.
• Participate throughout tactical execution process by providing input on advertising and marketing materials to Marketing Communications team and/or external agencies, as necessary.
• Support the delivery of ongoing and ad hoc reports as required by internal management and CPUC requests.
• Support the development of CPUC reports and data requests, coordinate input from key stakeholders, write content, route for approvals, and edit as necessary.
• Support internal updates to senior leadership on status of program outreach. Aid budget tracking and forecasting Support special projects as assigned by management