Management Analyst, Marketing

Management Analyst, Marketing & Content Strategy Closing Date: 06/29/2026 Definition The Department of Marketing and Public Relations is seeking a talented individual to fill the position of Management Analyst, Marketing & Content Strategy. Responsibilities Serve as the primary point of contact for intake of marketing work orders from internal departments; review, assign, and track projects from request to completion. Maintain a marketing request/project management system to ensure equitable workload distribution and deadline compliance. Oversee the development, scheduling, and distribution of college student and employee newsletters through Constant Contact, ensuring timely, engaging, and brand‑consistent content. Generate weekly reports on active projects, completion rates, and team performance for leadership review. Provide administrative support to the Director, including scheduling meetings, preparing reports, managing vendor communications, and assisting with contracts, bids, and Requests for Proposals (RFPs). Assist in the development of integrated enrollment marketing campaigns in collaboration with Outreach, Admissions, and Financial Aid. Use data analytics, CRM reports, and predictive insights to identify and target key student segments, including first‑generation students, adult learners, and dropouts. Monitor campaign performance metrics and adjust messaging strategies to increase engagement, conversion, and equity in outcomes. Support digital advertising campaigns by writing optimized content and tracking performance indicators across platforms. Liaise with instructional departments, Student Services, and leadership to collect content, success stories, and campus updates for use in campaigns and storytelling. Support the production of board reports, public communications, and executive talking points as needed. Work closely with the Social and Multimedia team to amplify written content through video, photography, and social campaigns. Assist with press and media coordination for events, student stories, and college‑wide announcements. Innovation, Research, and Compliance Stay current on trends in generative AI, student recruitment marketing, and higher education communications. Ensure all content meets accessibility standards and follows district, FERPA, and branding guidelines. Contribute to the development of style guides, voice and tone standards, and AI usage protocols for internal content creators. Desired Qualifications Content Strategy, Creation, and AI Integration Evidence of strong writing, editing, and storytelling skills for a variety of audiences and channels. Demonstrated successes using generative AI and content marketing tools for higher education or public sector communications. Demonstrated familiarity with CRM platforms (e.g., Slate, Salesforce), Google Analytics, or campaign dashboards and other digital tools used at a community college. Evidence of exceptional organizational skills with the ability to manage multiple projects and deadlines simultaneously. Strong collaboration and interpersonal skills across diverse teams and stakeholders. Experience implementing and leveraging budget, personnel, and technology resources to achieve organizational outcomes in an educational setting. Documented success providing administrative support to director‑level managers (or higher) and engaging with external contractors, partners, and/or community agencies. Knowledge and Abilities: Principles of marketing, communications, brand management, and public relations. Methods of audience segmentation, enrollment marketing, and student engagement strategies. Cross‑channel communication strategies across email, web, social media, print, and digital advertising platforms. Knowledge of SEO best practices and website content optimization. Experience using email marketing platforms such as Constant Contact, Mailchimp, or CRM‑integrated communication tools. Knowledge of editorial calendar development and institutional messaging coordination. Marketing analytics, campaign reporting, CRM systems, and audience engagement strategies. Executive communications and institutional reputation management practices. Principles of accessibility and inclusive communication practices, including WCAG standards and FERPA compliance. Ability to analyze enrollment trends and translate data into actionable communication strategies. Ability to maintain brand consistency across multiple communication channels and campaigns. Ability to collaborate effectively with faculty, staff, administrators, students, and external partners. Minimum Qualifications Two years of responsible technical or professional administrative experience in a college or university environment. Equivalent to possession of a Bachelor’s degree from an accredited college or university with major coursework in business administration, public administration, social science, computer science, or a related field. Understanding of, and sensitivity to the diverse academic, socio‑economic, ethnic, religious and cultural backgrounds, disabilities, and sexual orientations of community college students, faculty, and staff. Salary and Benefits Anticipated Hiring Range: $9,387.67–$10,262.58 monthly (WVMCEA Salary Schedule, Range 70, Steps A–C). Benefits include: Employer‑contributed medical, dental and vision for employee, spouse, and/or dependents. Employer‑paid long‑term disability for employee. Employer‑provided life insurance. 14 paid holidays, plus 1 floating holiday annually; paid non‑workdays between Christmas and New Year. 12 days vacation leave accrued annually; rate increases step‑wise up to maximum 22 days vacation leave accrued annually. 12 days sick leave accrued annually. Personal necessity leave and personal business leave. Educational growth incentive program from $45 to $225 monthly. $1,000 longevity award annually after 10 years of service and $1,500 longevity award annually after 15 years of service. CalPERS retirement. Position is union affiliated.

EEO STATEMENT

West Valley‑Mission Community College District is an Equal Opportunity Employer that seeks to employ a diverse workforce who will contribute to an inclusive and welcoming educational and employment environment. The District is committed to nondiscrimination on the basis of ethnic group identification, race, color, national origin, religion, age, sex, physical disability, mental disability, genetic information, ancestry, gender identity, gender expression, sexual orientation, language, accent, citizenship status, transgender status, parental status, marital status, economic status, military or veteran status, and medical condition consistent with applicable federal and state laws. #J-18808-Ljbffr The Chronicle Of Higher Education, Inc.