Brand & Content Marketing Coordinator

Job Description

Job Description

OVERVIEW

The Brand & Content Marketing Coordinator will support the development and execution of brand and content marketing initiatives for Pluto TV. Reporting into the VP of Brand Marketing, this role will help bring integrated brand and content campaigns to life by supporting campaign planning, cross-functional coordination, creative development, and operational execution.

This position will support the Brand Marketing team across campaign planning, project management, creative development, and cross-functional coordination, working closely with partners across Creative, Content/Programming, Media, Social, PR, Consumer Insights, Partnerships, and Production to help ensure brand and content campaigns are organized, informed, and executed successfully.

The ideal candidate is highly organized, detail-oriented, intellectually curious, and eager to learn. They thrive in a fast-paced environment, enjoy collaborating across teams, and are passionate about entertainment, streaming, and connecting audiences with great content.

CORE RESPONSIBILITIES

Brand & Content Campaign Planning & Execution

• Support the execution of Pluto TV brand campaigns, content marketing initiatives, and tentpole marketing programs (e.g., seasonal brand moments, title launches)
• Assist marketing leads with campaign planning, timelines, approvals, and deliverables across both brand and content workstreams.
• Coordinate the trafficking and distribution of creative assets, campaign materials, and marketing updates across internal teams and agency partners.
• Help maintain campaign calendars, workbacks, trackers, and status documents.
• Ensure campaign materials and key information are organized and distributed to appropriate stakeholders.
• Support brand and content campaign launches by ensuring teams have the information and materials needed for successful execution.

Cross-Functional Coordination

• Partner with teams across Creative, Content/Programming, Media, Social, PR, Consumer Insights, Partnerships, and Production to support brand and content campaign initiatives.
• Schedule meetings and coordinate logistics for team and cross-functional discussions.
• Capture meeting notes, document action items, and track follow-ups across stakeholder groups.
• Maintain clear communication across teams to help ensure projects remain organized and on schedule.
• Support information sharing and collaboration across domestic and international marketing teams.

Project Management & Operations

• Maintain key campaign documents, calendars, trackers, presentations, and status reports.
• Organize and manage shared marketing resources, reference materials, and project documentation.
• Assist in the development of presentations, planning documents, executive updates, and campaign recaps.
• Maintain team files, archives, and shared drives to ensure materials are easily accessible.
• Provide administrative and operational support to the Pluto Brand Marketing team as needed.

Research & Performance Analysis

• Conduct competitive research, industry analysis, and trend monitoring (brand and content trends across streaming/FAST) to help inform marketing strategies and campaign planning.
• Assist in gathering campaign performance data and key insights from cross-functional teams.
• Support the development of campaign recaps and post-campaign analyses, documenting learnings and recommendations.
• Stay informed on entertainment, streaming, media, and consumer trends to help identify opportunities for innovation and growth.
  

QUALIFICATIONS

Required

• Bachelor's degree or equivalent experience.
• 1–2 years of experience in marketing, entertainment, media, advertising, or a related field, including internships and coordinator-level experience.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Exceptional attention to detail and follow-through.
• Strong written, verbal, and interpersonal communication skills.
• Positive attitude, intellectual curiosity, and willingness to learn.
• Proficiency in Microsoft Office and Google Workspace applications, including PowerPoint, Excel, Google Slides, and Google Sheets.
  

Preferred

• Experience supporting brand or content marketing campaigns, ideally with media execution exposure.
• Experience within entertainment, streaming, media, advertising, or consumer brands.
• Familiarity with project management and collaboration tools such as Airtable, Monday.com, Asana, or similar platforms.
• Familiarity with AI tools like Claude, and openness to incorporating them into workflows to increase efficiency.
• Interest in the FAST (Free Ad-Supported Streaming TV) space.