Marketing Manager, Central Fill

Job Description

Responsibilities

Central Fill Portfolio Execution

• Support execution of downstream marketing strategy for the Central Fill portfolio aligned with business growth objectives
• Develop and deploy compelling value propositions emphasizing operational efficiency, scalability, and patient impact
• Contribute to commercialization and lifecycle marketing activities to drive sustained adoption

National Accounts & Health Systems Focus

• Develop targeted marketing programs tailored to National Accounts and Health Systems, including IDNs and large pharmacy operators
• Partner with Strategic Accounts and Sales teams to align marketing with account plans and revenue targets
• Support executive engagement strategies, customer workshops, and key account activations

Go-to-Market Execution

• Design and execute omnichannel campaigns to generate high-quality leads and drive pipeline growth
• Support product launches, campaign execution, and field enablement initiatives
• Represent Central Fill portfolio at tradeshows, conferences, and customer events

Sales Enablement & Commercial Support

• Develop sales tools, messaging, and customer-facing collateral for enterprise-level selling
• Enable Sales teams with insights and materials tailored to health systems and national customers
• Partner with Commercial Operations to optimize lead flow and conversion

Customer & Market Insights

• Collect and synthesize voice of customer and market trends to inform strategy
• Translate insights into actionable marketing programs

Performance Optimization

• Track performance metrics including MQLs, SQLs, engagement, and ROI
• Continuously optimize campaigns based on insights

Key Performance Indicators (KPIs)

• MQL and SQL generation and conversion
• Pipeline and revenue growth within National Accounts and Health Systems
• Campaign ROI and cost per lead
• Customer engagement and satisfaction (including NPS)
• Successful execution of launches and campaigns

Qualifications

• Bachelor's degree in marketing, business, communications, or related field (MBA preferred)
• 46 years of marketing experience, preferably in healthcare technology or capital equipment
• Experience supporting enterprise or strategic accounts including Health Systems or National Accounts
• Proven experience in go-to-market execution and sales enablement
• Strong analytical, communication, and project management skills
• Experience with CRM and marketing automation tools
• Ability to manage multiple priorities in a matrixed organization
• Willingness to travel up to 20%

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location

USA NC - Durham - Roche Drive

Additional Locations

Work Shift