Marketing Specialist

Student Success: University Career Services Under the general direction of the Director of Marketing and Media, the Marketing Specialist, University Career Services (UCS) will be responsible for developing and implementing creative strategies designed to promote and elevate programs and services offered by UCS. This position will focus on updating and creating all marketing collateral used to promoting UCS' presence across all Georgia State campuses. Key responsibilities include managing the department's website to ensure it is engaging and up-to-date, as well as working closely with other Marketing Specialists (University Housing, Student Engagement, Health & Wellness) within the Division to help foster collaboration and communication with their respective units. This role requires a creative and organized individual who is passionate about helping university students achieve their career goals as well as someone who is self‑motivated to effectively communicate and work across different teams to achieve Division‑wide marketing and communications goals. WHAT MAKES the University Career Services Department A GREAT PLACE? Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. A knowledge-sharing organization that works collaboratively with a variety of partners. Professional development opportunity and mentorship A rapidly growing center within an academic setting Here Is What You Will Do Content Creation (65% of position) Develops and implements a comprehensive marketing plan to drive awareness, interest, and participation in UCS programs, initiatives, and events. Performs market research, analyzes data, and generates reports. Writes, edits, designs, and produces all creative promotional collateral. Coordinates the production of videos. Manages social media and all other media. Uses contemporary computer-based tools such as Adobe Creative Suite to accomplish tasks. Marketing Campaigns (15% of position) Monitors all marketing related processes; implement improvements to enhance marketing effectiveness. Ensures effectiveness of marketing plan by setting objectives, regularly measuring results, and developing innovative methods to broaden reach of messaging strategies. Reports on marketing success and opportunities. Website Management (10% of position) Coordinates with colleagues to update web content. Uses multiple formats to market events, social media, and related materials. Produces reports based on data collected on marketing initiatives. Department Participation (10% of position) Actively participates in UCS events and actives. Other duties as assigned. Minimum Requirements Bachelor's degree in Communications, English, Public Relations, Journalism, or Marketing and three years of related experience, or a combination of education and related experience. Preferred Hiring Qualifications Excellent communication, writing, and organizational skills Proficiency with website content management systems (e.g., WordPress, Drupal) and familiarity with accessibility standards (WCAG/ADA). Ability to manage multiple tasks simultaneously and to work effectively with diverse constituencies and across administrative lines. Experience with Microsoft Office Suite, Adobe Creative Suite, Google products, editing videos, and other marketing software. Experience in higher education setting with proven record of increasing marketing efforts and outreach. Experience creating a social media campaign with a proven record of increasing reach and following. Knowledge of SEO best practices and analytics platforms (e.g., Google Analytics). Experience with Microsoft Office Suite, Adobe Creative Suite, Google products, editing videos, and other marketing software. College/Business Unit Student Services Department Enrollment Services Location Atlanta Campus Shift M-F 8:30 a.m. - 5:15 p.m. Salary $50,100 Pay Grade 18 FLSA Status Non-Exempt Job Type Full Time (Benefits Eligible) Georgia State University Values COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, IDENTITY, PLACEMAKING & BELONGING: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place Equal Employment Opportunity Georgia State University is an equal opportunity employer with regard to veterans and individuals with disabilities and prohibits discrimination on the basis of an individual's race, color, religion, sex, national origin, age, disability,, genetic information, or protected veteran status. Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires. Georgia State University prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status. #J-18808-Ljbffr Georgia State University