Marketing Specialist

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ. The Marketing Specialist is instrumental in supporting multiple home service brands, enhancing brand presence, and driving strategic marketing initiatives. Responsibilities Brand Representation Act as a key representative of Authority Brands, contributing to the development and execution of strategic content marketing initiatives across various platforms. Collaborate with the franchise sales team, marketing professionals, and strategic partners to execute high-impact marketing campaigns. Attend regular brand meetings to provide updates on franchise development marketing efforts, relay brand insights to internal teams, and confidently present marketing strategies, program results, and brand updates to senior management and cross-functional teams. Public Relations & Communications Develop public relations strategies and initiatives for brand segments, managing external agency partnerships and coordinating media efforts. Develop compelling content tailored to organizational objectives, ensuring effective distribution across multiple channels. Maintain content marketing calendars, overseeing blogs, social media, newsletters, email marketing and other communications. Email Marketing Develop and implement email marketing strategies using automation and workflows to educate and reengage candidates Leverage data to improve and enhance existing email strategies Digital Marketing & SEO Manage franchise development websites, collaborate with internal teams and external partners to optimize performance and user experience. Implement search engine optimization (SEO) best practices to enhance digital visibility and lead generation. Develop and oversee the creation of digital marketing assets, ensuring alignment with branding and marketing goals. Additional digital marketing tasks may be assigned Project Management & Reporting Provide project management support, ensuring timely execution of marketing initiatives across multiple brands. Develop and maintain comprehensive reports to track content marketing progress, media placements, and brand performance. Analyze key performance indicators (KPIs) such as lead flow, sales processes, and conversion rates to refine marketing strategies. Ensure data accuracy and integrity in marketing analytics and reporting. Ability to analyze data and present key findings to leadership and key stakeholders Additional Responsibilities Stay up to date with industry trends, franchise marketing strategies, and emerging technologies. Perform other duties as assigned to support the overall marketing function. Other duties as assigned. Requirements Bachelor’s degree in Marketing, Communications, Public Relations, or Business preferred 3-5 years of marketing and communications experience; experience in franchise/multi-location marketing preferred. Excellent communication and presentation skills, with the ability to translate complex ideas into clear, actionable insights. Ability to multitask across multiple brands in a fast-paced environment Detail-oriented with strong project management capabilities with ability to manage multiple projects simultaneously in a deadline-driven environment Proficiency in project management tools (e.g., Asana) and reporting platforms Familiarity with Google Analytics and PowerBI reporting Familiarity with CRM platforms (HubSpot preferred) Proven experience working with cross-functional teams and external vendors Comfortable navigating ambiguity while also following structured processes We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more. Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time. Authority Brands Inc. is an Equal Opportunity Employer #J-18808-Ljbffr Authority Brands