Marketing Specialist - Go To Market

Why Join Us Be part of an organization that’s driving change and consistently recognized as a top employer. At Deluxe, we know that great people build great companies—and we invest in you accordingly. We’re proud to be recognized as a Great Place to Work and a top workplace for Moms, Dads, LGBTQ+ employees, and Veterans. We offer competitive benefits starting on day one, designed to support your life both in and out of work. 42% of our employees have stayed for 10+ years, citing our people, benefits, work-life balance, inclusive culture, and team support as key reasons why. The GTM marketing specialist supports go-to-market (GTM) marketing initiatives by coordinating campaign execution, industry events, sales enablement resources, and lead management activities. Partners with cross-functional teams to support marketing programs aligned to revenue goals, execute customer and sales communications, track campaign performance, and ensure effective project coordination across GTM initiatives. Contributes to pipeline growth through event management, campaign support, and operational execution that enhances sales and marketing effectiveness. Support the execution of targeted marketing campaigns aligned to sales priorities and revenue initiatives Support go-to-market activities for core solutions through campaign execution, messaging updates, and sales support initiatives Own the coordination and logistics for Tier 2 and Tier 3 industry events, including booth planning, lead management, campaign coordination, and follow-up activities Help maintain and organize sales enablement materials, presentations, messaging resources, and campaign assets Support the development and deployment of email campaigns, customer communications, and sales outreach materials Partner with GTM Marketing Manager on strategic marketing initiatives by assisting with execution, project coordination, research, and campaign support activities Assist with reporting and tracking campaign engagement, event metrics, and pipeline support activities Provide day-to-day support for broader GTM initiatives and cross-functional coordination efforts Assist in managing project timelines, deliverables, and communication across GTM initiatives to support execution consistency Support lead management and campaign tracking activities to help ensure accurate follow-up and pipeline visibility Basic Qualifications Bachelors degree in related field and 2 years experience or HS/GED and 6 years for related experience Experience executing multi-channel marketing campaigns (email, digital, events) Strong project management and organizational skills Proficiency with marketing tools (e.g., CRM (Salesforce), marketing automation platforms) Excellent written and verbal communication skills Preferred Qualifications Familiarity with data analysis and campaign performance tracking Experience working cross-functionally with sales and product teams Background in payments, fintech, or SaaS industries Must be 18 years of age or older Compensation The compensation range for this position is $70,000.00 - $80,000.00 annually. This position will be eligible for commission or an annual performance incentive plan. The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity. Benefits In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked: Healthcare (Medical, Dental, Vision) Paid Time Off, Volunteer Time Off, and Holidays Employer-Matched Retirement Plan Employee Stock Purchase Plan Short-Term and Long-Term Disability Infertility Treatment, Adoption and Surrogacy Assistance Tuition Reimbursement These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families. Deluxe Corporation is an Equal Employment Opportunity employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law. Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process. Reasonable Accommodation for Job Seekers with a Disability If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to View email address on click.appcast.io. #J-18808-Ljbffr Deluxe Corporation