Marketing Manager

About The Role

The Marketing Manager is responsible for leading the Bank's marketing efforts to promote its culture, products, services, and brand while delivering a positive and consistent customer experience across multiple channels. This role oversees a team of marketing professionals, providing direction, coaching, and support to ensure high-quality, timely, and effective marketing initiatives. The Marketing Manager builds strong working relationships across the organization to maintain brand integrity and deliver consistent, innovative marketing materials and communications. The ideal candidate is self-motivated, creative, and capable of managing competing priorities in a fast-paced, multi-location environment. This individual inspires collaboration, encourages professional growth, and fosters a high-performing team culture. The Marketing Manager is responsible for ensuring marketing activities support business objectives, enhance customer engagement, and contribute to the Bank's overall success.

This position can be located in one of the following Bank offices: Addison, Mount Pleasant, Texarkana

DUTIES AND RESPONSIBILITIES:

Leadership & Team Management Responsibilities

• Coach, mentor and lead a multi-unit team
• Establish priorities, assign work, and monitor project completion.
• Conduct coaching, performance reviews, and career development discussions.
• Manage workload allocation and vendor utilization.
• Ensure department service levels are meeting business partner expectations.

Marketing Planning & Execution

• Develop and implement marketing strategies for social, digital, and media marketing, along with other special events and public relations
• Assist with department budget planning and monitoring
• Manage campaign and promotional budgets relating to marketing initiatives
• Implement marketing strategies including campaigns, social media, events, digital marketing and PR campaigns tied to achieve overall goals of the strategy and annual budget management
• Manage relationships with agencies, consultants, vendors, and community partners.
• Maintain consistent brand standards across all channels and locations.
• Review and approve marketing collateral, advertisements, signage, presentations, and community sponsorship materials.

Analytics

• Measure the ROI on approved marketing campaigns and various advertising methods to evaluate overall performance
• Report on lead generation and make recommendations on improvements or changes
• Serve as the lead for the Marketing Committee preparation report and facilitate the meeting.

Compliance

• Comply and ensure compliance with privacy policies and procedures to maintain customer confidentiality and information protection
• Comply and ensure compliance with all federal, state and local regulatory rules and regulations governing financial institutions, as well as all company policies and procedures
• Timely complete and pass all required regulatory compliance training as assigned, along with other department leader expectations

Perform any additional duties and tasks assigned by management


About You

Qualifications & Skills:

• Excellent leadership and motivational skills
• Working experience in the banking industry
• Position requires travel- up to 40%, sometimes overnight trips will be required
• Excellent analytical skills, including utilization of metrics and processing figures with spreadsheets
• In-depth knowledge of various marketing platforms in both digital and print medias.
• Ability to remain professional and composed, including in high-pressure situations; display a sense of urgency as needed to ensure requests are completed timely and within service level agreements
• Ability to apply strategic planning and problem solving techniques to complex issues and changing variables
• Demonstrate self-motivation; productive, efficient, organized, accurate work output while working independently and within a team environment
• Lead by example by consistently delivering dependable coaching, mentoring and leadership qualities to company staff and direct reports
• Up-to-date on the latest trends and technologies in digital marketing
• Excellent written and verbal communication skills
• Strong interpersonal skills

Education, Experience & Licenses:

• Bachelor's degree in Marketing or relevant field or related experience
• A minimum of 1-3 years experience in a management position preferred
• Minimum of 5+ years in a marketing department or related position and experience

WORK ENVIRONMENT: Typically Office Environment

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is often required to: sit; use hands in repetitive motions to finger, grasp, handle or feel; and talk or hear. The employee is occasionally required to: stand; walk; and lift or reach with hands and arms. The employee may also be required to:


Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance. Must be capable of climbing / descending stairs in an emergency situation.

Specific lifting abilities required by this job include:


Specific vision abilities required by this job include: The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation/inspection of machines and/or using measurement devices at distances close to the eyes.


What We Offer

COMPENSATION & BENEFITS: Starting salary is dependent upon relevant experience and may vary based on the geographic location of the position. We offer an extensive benefits package that includes, but is not limited to medical, dental, vision, and life insurance. Coverage is available to employees and their eligible dependents in accordance with our written plan documents. You may also be eligible for a health savings account option, an Employee Assistance Program (EAP), a health rewards program, a retirement savings plan, including 401(k) and Profit-Sharing plans, short and long-term disability benefits, education and training benefits, and discounts on banking products and services. We also offer a generous Paid Time Off (PTO) plan and paid holidays. PTO accruals begin at .0745 per hour worked for our part time employees up to a maximum accrual of 240 hours per year for certain Full-Time employees. PTO accruals are dependent on position, status (Full time or Part time), and years of experience in accordance with our PTO policy. Most Full-Time employees are also offered 6 paid holidays and Part Time employees are offered pro-rated paid holidays. In addition, employees in Utah and Nevada may be eligible for pay for certain state recognized holidays. Visit our website for more details. Check it out!

We are an Equal Opportunity Employer and qualified applicants, or employees will receive consideration for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, mental or physical disability, genetic information, protected veteran status, or any other category protected by applicable federal, state, or local laws.

Glacier Bancorp, Inc. does not sponsor applicants for work visas. All applicants must be legally authorized to work in the US.

No Recruiters or unsolicited agency referrals please.