Media Supervisor
DigitasLBi
Media Supervisor
The Media Supervisor is the primary manager of the day-to-day requirements of media/communications planning on a group of brands. The Supervisor is responsible for translating marketing/media objectives into media plan development action steps through various projects. The Supervisor is the secondary point of contact for clients on client requests and the primary point of contact for clients on stewardship requests and is responsible for having a firm grasp of both strategic and functional media/communications knowledge.
Responsibilities:
- Contribute to Latin American Communications Planning for specific brands.
- Manage day-to-day work assigned as part of the LATAM Comms Planning team including stewardship.
- Assist AMD with all aspects of Media planning development/recommendations (which may include print, broadcast, and Internet campaigns).
- Request proposals for any special activation to vendors.
- Coordinate any necessary call or meeting with vendors.
- Meet vendor to review new media opportunities/proposals.
- Evaluate and share POVs of any media proposal received. Renegotiate when necessary.
- Demonstrate initiative by researching and identifying valuable insights.
- Knowledgeable of Publicis One and assigned client tools/processes.
- Oversee negotiation, buying and implementation of all media.
- Request Annual budgets.
- Analyze and Forecast Annual investments by Media, by vendor.
- Report Investment by country, by brand, by month, etc.
- Analyze rates, commitment, budgets, (Rates inflation, Exchange rates, etc.)
- Manages negotiations for high value and/or complex packages and foster strong relationships with media vendors and agency partners.
- Manages client's expectations, ensure on time development and delivery of work.
- Provide routine direction to associates to achieve client/agency objectives.
- Work with local Starcom operations, as needed, to deliver against client needs, as well as supporting local teams with strategic assistance or sharing of best practices and cases from other markets.
- Oversee campaign performance to ensure delivery against key success metrics and provide recommendations.
- Be proactive when needed to ensure client objectives are met.
- Act as final resource for all inventory, billing and invoice discrepancies.
- Monitor the pacing of campaigns and adservers.
- Maintain an in-depth knowledge of Client business from both a current situation and historical perspective.
- Convey ideas for process improvements and best practices to ensure consistency, flexibility and efficiency.
- Develop thorough and constructive performance evaluations via PMP for assigned associates.
Qualifications:
Required Skills (the "technical" stuff):
- Bachelor's degree from a four-year college or university
- Approximately three years of media/communications planning and buying experience
- Excellent written and verbal communication skills
- Bilingual, English and Spanish
- Strong mathematical fundamentals, comfortable working with data
- Excellent understanding of media/communication fundamentals, including all research
- Strong interpersonal and teamwork abilities
- Demonstrates ability in training and leadership capability
- Organizational skills to manage and prioritize team daily work flow
- Strong command of media research resources, capabilities and limitations
- Strong degree of accuracy and attention to detail
Preferred experience with the following media systems: Kantar, Ibope, Media Tools, Media Ocean, Prisma, Doubleclick, Campaign Manager, etc.
Additional information:
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
$55k - $75k
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