Product Marketing Manager

As a Senior Product Marketing Manager on the T-Mobile Broadband Product & Portfolio Marketing team, you will play a pivotal role in shaping the future growth strategy of T-Mobile Internet across two of our most important and fastest‑growing segments: Small Business and Prepaid. This highly strategic role sits at the intersection of product innovation, portfolio strategy, consumer insights, and go‑to‑market leadership. Responsibilities Lead the strategic development and evolution of T-Mobile's broadband product portfolio for Small Business and Prepaid segments, with accountability for portfolio growth and business performance Define long‑term portfolio and roadmap strategies grounded in customer insights, market intelligence, competitive dynamics, and emerging technology trends Identify and evaluate new market opportunities, consumer segments, and growth vectors to inform future product innovation and commercialization strategies Translate customer behaviors, pain points, and purchase drivers into differentiated product concepts, value propositions, features, and experiences Develop strategic business cases, product briefs, opportunity sizing, and customer segmentation frameworks to support investment decisions and portfolio prioritization Partner closely with Consumer Insights, Analytics, Competitive Intelligence, and Market Research teams to uncover actionable insights that shape product direction and positioning Lead cross‑functional alignment across Product, Pricing, Marketing, Sales, and Operations teams to successfully bring new products and capabilities to market Influence pricing and offer strategies in partnership with Pricing teams to optimize customer adoption, value perception, and business outcomes Drive commercialization and go‑to‑market strategy development, including positioning, messaging, launch planning, channel strategy, and customer‑facing communications Establish KPIs and performance frameworks to measure product success, customer adoption, and portfolio health, using data‑driven insights to continuously optimize strategy Also responsible for other duties/projects as assigned by business management as needed Qualifications Bachelor's degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience. Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science. 5+ years of progressive experience in Product Marketing, Portfolio Strategy, Product Management, Consumer Insights, Category Management, Corporate Strategy, or related disciplines Proven experience developing portfolio strategies and leading end‑to‑end commercialization for new products or services in highly competitive markets Strong strategic thinking and analytical capabilities, with the ability to synthesize complex market, customer, and business data into actionable strategies and compelling narratives Demonstrated success influencing cross‑functional teams and driving alignment across large, matrixed organizations Experience identifying customer insights and translating them into innovative products, value propositions, and go‑to‑market strategies Strong understanding of consumer segmentation, pricing strategy, product positioning, and customer acquisition frameworks Experience building business cases, opportunity sizing models, and KPI frameworks to support data‑driven decision making Exceptional communication, storytelling, and executive presentation skills Entrepreneurial mindset with a passion for innovation, problem solving, and challenging conventional thinking Ability to thrive in fast‑paced, ambiguous environments while balancing strategic vision with executional excellence At least 18 years of age Legally authorized to work in the United States Travel Requirement Travel Required: Yes Base Pay Range: $119,600 - $215,700 We offer a comprehensive benefits package that includes medical, dental, and vision insurance; a flexible spending account; 401(k); employee stock grants; employee stock purchase plan; paid time off and paid holidays; paid parental and family leave; family building benefits; back‑up care; childcare subsidy; tuition assistance; college coaching; disability insurance; and more. To learn about T-Mobile's benefits, visit T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based on any of these factors is wholly inconsistent with how we do business and will not be tolerated. #J-18808-Ljbffr