Associate Director, Content Capabilities & Innovation (DAM, Metadata and Content Intelligence)

Associate Director, Content Capabilities & Innovation (DAM, Metadata and Content Intelligence)

Johnson & Johnson Innovative Medicine is recruiting for an Associate Director, Content Capabilities & Innovation (DAM, Metadata and Content Intelligence), to be based in Horsham, PA or Titusville, NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Purpose: The Associate Director, Content Capabilities & Innovation (DAM, Metadata and Content Intelligence) is responsible for owning the end-to-end content asset ecosystem, including Digital Asset Management (DAM), metadata and taxonomy governance, and content intelligence capabilities that enable reuse, discoverability, and performance measurement.

Reporting to the Director, Content Excellence & Innovation, this role ensures that all enterprise content assets are structured, governed, and enriched with high-quality metadata to support scalable omnichannel activation, efficient content reuse, and data-driven decision-making.

This leader partners closely with brand marketing, creative and production agencies, and cross-functional stakeholders (Content Operations, Design System, Analytics, Omnichannel, IT) to align asset governance with measurement frameworks, enabling the organization to track content effectiveness, reduce duplication, and improve speed-to-market.

This role combines asset operations, information architecture, and analytics enablement to transform content into a measurable, reusable enterprise asset.

Responsibilities Include:

Digital Asset Management Leadership, Execution & Platform Ownership:

• Own the end-to-end lifecycle of DAM platforms, from initial implementation and configuration through ongoing support and enhancement
• Serve as business product owner for DAM, managing roadmaps, backlogs, releases, and vendor relationships (e.g. Adobe, Veeva, system integrators)
• Lead day-to-day DAM operations, including user access, taxonomy, metadata models, workflows, and asset governance
• Lead the DAM librarian function responsible for taxonomy, indexing, cataloging, archiving, metadata tagging and day-to-day DAM tool operations
• Establish and govern asset intake, validation, and publishing standards to ensure assets are complete, compliant, and reusable
• Oversee migrations/bulk uploads and ongoing asset health, asset lifecycle management including ingestion, curation, archival, de-duplication, metadata completeness, and quality controls.
• Ensure proper rights and usage metadata is captured and enforced across all assets
• Monitor DAM adoption, performance, and usage analytics to continuously improve platform value
• Drive continuous improvement, adoption metrics, and DAM usage analytics to maximize platform value

Taxonomy, Metadata & Tagging Governance:

• Define and govern enterprise taxonomy frameworks, including controlled vocabularies aligned to channels, audiences, claims, and customer journeys
• Establish metadata schemas and tagging standards across DAM and connected platforms (AEM, Veeva, etc.)
• Ensure consistent metadata capture at asset and component levels to support discoverability, reuse, and compliance
• Lead metadata QA processes, completeness standards, and governance workflows to ensure tagging accuracy and integrity
• Partner with content creation, operations, and agency teams to embed taxonomy standards within asset development and submission processes
• Align taxonomy with enterprise data and measurement requirements to ensure interoperability across systems

Content Reuse & Asset Optimization:

• Define and execute enterprise content reuse strategy across brands, channels, and markets
• Establish reuse KPIs (e.g., reuse rate, duplicate asset reduction, time-to-find) and monitor performance
• Ensure assets are created with reuse in mind, including modular components, variants, and source files
• Partner with agencies and brand teams to enforce reusable asset standards and reduce redundant production
• Drive continuous improvement of asset discoverability and usability through tagging and curation

Content Intelligence & Measurement Enablement:

• Define metadata and data capture requirements to support content measurement frameworks and analytics use cases
• Partner with Analytics and Omnichannel teams to enable reporting on:
• Content performance
• Asset effectiveness (message, format, channel)
• Reuse and duplication
• Ensure tagging and taxonomy are implemented to support leading and lagging performance metrics and attribution models
• Enable integration of content data across paid, owned, and CRM ecosystems for holistic performance measurement
• Support development of dashboards and performance scorecards by ensuring high-quality, complete, and structured metadata

Cross-Functional Integration & Governance:

• Partner with Content Operations, Platforms/Product teams (system integrations and requirements), Analytics & Insights (measurement frameworks and KPIs), Brand and Omnichannel teams (adoption and compliance), Agencies (asset creation standards and taxonomy implementation)
• Provide training and enablement on DAM usage, metadata standards, and governance processes
• Provide strong leadership, guidance, and mentorship to operational teams including DAM librarians and outsourced vendor partners
• Establish governance forums, standards, and operating cadences to ensure alignment, adoption, and continuous improvement
• Act as advocate for data integrity, proactively identifying and resolving gaps in metadata and asset quality

Qualifications / Requirements:

Education:

• B.S. required; MS/MBA/PhD preferred.

Required:

• 5+ years of experience in content operations, DAM, marketing operations, or digital asset governance
• Deep working knowledge in DAM platforms (e.g., Adobe AEM Assets, Veeva Vault) and asset lifecycle management
• Proven experience designing and governing taxonomy, metadata frameworks, and tagging standards
• Strong understanding of content creation, approval, and distribution workflows in regulated environments
• Experience enabling content measurement through metadata, tagging, and analytics integration
• Experience with: Content technologies (Adobe, Veeva, Figma, etc.) & Marketing analytics, content performance measurement, and data-driven decision-making
• Ability to connect content structure (taxonomy/metadata) to business outcomes (performance, cost, speed)
• Analytical mindset with ability to define KPIs and translate data into actionable insights
• Familiarity with omnichannel marketing ecosystems and content activation
• Knowledge of content creation-to-approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry.
• Strong stakeholder management and ability to influence across a matrixed organization
• Demonstrated understanding of key market segments (HCP, patient, payer) and how templates and design systems accelerate content creation for each.
• Excellent verbal and written communication; able to create clear component documentation, training materials, and executive presentations.
• Ability to build strong cross-functional partnerships and influence brand teams without direct reporting lines.
• Demonstrated ability to influence in a large and matrixed organization required
• Excellent communication and training skills required

Preferred:

• Deep marketing experience in pharmaceutical, biotech, or regulated industries — including brand launches, lifecycle campaigns, and omnichannel content activation.
• Familiarity with agile product delivery, vendor management, and enterprise technology governance.

Other:

• This role is based in Horsham, PA or Titusville, NJ and may require up to 10% domestic travel

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please contact us via