Marketing Coordinator

Marketing CoordinatorThe Marketing Coordinator is an exempt, salaried position responsible for executing and supporting marketing campaigns and related activities. Under the supervision of the Senior Manager, Marketing, the role has a focus on email marketing production, campaign coordination, content preparation, and maintaining marketing systems and records.The core functions of this position include but are not limited to the following:Project/Activity ManagementEmail Campaign ExecutionCreates marketing emails in marketing automation platform (HubSpot)Uploads and creates segment contact lists based on defined criteriaPersonalizes email content using established fields and data inputsSchedules and deploys email campaigns according to the marketing calendarPerforms quality assurance checks for editorial style, accuracy, formatting, and links before sendingGenerates standard performance reports (e.g., open rates, click-through rates) as requiredCampaign Coordination & AdministrationMaintains campaign files, folders, and documentation in shared systemsTracks campaign timelines and update project management tools as assignedSupports campaign setup across channels following established workflowsEnsures consistency of campaign details across internal systems and materialsCross-Functional CoordinationCoordinates with internal teams (design, digital, content)Routes marketing materials through review and approval workflowsTracks feedback and ensure updates are incorporated into final materialsFiscal Management/Budget Responsibilities/Judicious Use of ResourcesExercises fiscal responsibility in the utilization of all CASE resources.Liaison ResponsibilitiesWorks cooperatively and diplomatically with all divisions and regions.Liaises with CASE colleagues in other parts of the world to ensure the best sharing of ideas, expertise and knowledge.Incorporates tasks and/or projects related to objectives as directed by the CASE Strategic Plan.Image ResponsibilitiesIn keeping with the CASE Values Statement, ensures that CASE is well represented by exercising a high degree of professionalism, accuracy, and ethics, in all activities, services, and products.Performs other duties and responsibilities as assigned by the SupervisorProvide administrative support for marketing initiatives and projectsAssist with division projects as neededHigh level judgement and problem-solving skills are required, as the incumbent is frequently faced with situations which require immediate action in response to issues and requests. The breadth and depth of understanding of an issue and the key internal/external persons handling the issue, and the way in which the issue is handled, all affect the outcome of the situation.The position requires that the incumbent quickly develop a deep understanding of CASE, its policies and procedures and an understanding of the culture and regional and divisional interdependencies. The position requires a deep understanding and respect for the organization's systems and workflow.Education and Experience:Bachelor's degree or equivalent experience in marketing, communications, or related field1–3 years of relevant work experience in a marketing or communications support roleSkills and Abilities:A demonstrated interest in advancing education in the not-for-profit sector.A strong commitment to contributing to an organizational culture that celebrates diversity and inclusion.An understanding and interest in engaging with a broad range of cultures and countries.Experience using email marketing platforms (e.g., HubSpot, Mailchimp, or similar)Strong attention to detail and accuracy in data handling and content preparationBasic proficiency in Microsoft Office (Excel, Word, Outlook)Ability to follow processes, manage multiple tasks, and meet deadlinesClear written and verbal communication skillsAbility to collaborate and respond to direction from multiple stakeholdersCASE is a global not-for-profit and membership association whose vision is to advance education to transform lives and society. Our mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their institutions. CASE serves over 90,000 advancement practitioners at nearly 3,000 member institutions, advancing education in 72 countries, with support from more than 4,000 volunteers.Broad and growing communities of professional practice gather under the global CASE umbrella. Currently these include alumni relations, development services, digital, communications, fundraising, government relations, marketing and web. Individual members are at all stages of their career and may be working in universities, schools, colleges, cultural organizations or other not-for-profits. CASE membership also includes many corporate partners. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work.Headquartered in Washington, DC, CASE works across all continents from its regional offices in London, Singapore and Mexico City. CASE works to achieve a seamless experience for all its stakeholders: particularly its members, volunteers and staff. Working together across time zones and borders, CASE staff in all offices seek to make the ambitious OneCASE aspiration a reality.Alternative Work Arrangement: After 4 weeks of employment, eligible staff are given the opportunity to work from home up to 2 days per week and in the office 3 days per week.Management reserves the right to review and revise this document at any time. This document represents a description of intended job content, and should not be construed in any way to be a contract of employment.Thank you for your interest. Only the selected candidates will be contacted for an interview.