Law Firm Marketing Associate

Law Firm Marketing AssociateSalary: $75,000 - $100,000 per yearLocation: New York, New YorkMinimum Degree: Bachelors degree in Marketing, Communications, Public Relations, or related fieldRelocation Assistance: AvailableJob DescriptionSupport the development and execution of firmwide marketing and business development strategiesAssist in drafting and editing marketing materials, including pitch decks, client alerts, website content, and attorney biographiesManage and update website content through CMS platforms and assist with SEO optimization effortsWork with attorneys to prepare RFP responses, proposals, & client presentationsPlan and execute firm-sponsored events, webinars, and client-facing initiativesSupport social media and digital marketing efforts, including content scheduling and performance tracking (e.g., LinkedIn)Track marketing analytics and prepare reports on campaign performance and ROIMaintain marketing databases, contact lists, and CRM systemsMonitor industry trends, competitor activity & emerging opportunities for growthQualifications3-10 years of marketing or business development experience, preferably within a law firm or professional services environmentStrong writing, editing, and communication skills with close attention to detailProficiency in Microsoft Office Suite and familiarity with CRM and email marketing platforms (e.g., Salesforce, Mailchimp)Ability to manage multiple projects in a fast-paced, deadline-driven environmentProfessional demeanor and ability to interact effectively with attorneys and senior stakeholdersExperience with legal directory submissions and awards processesFamiliarity with website CMS platforms and basic HTMLKnowledge of SEO/SEM and digital marketing analytics toolsPrior exposure to event planning or client engagement initiativesWhy is This a Great OpportunityOur client is a boutique NYC and Miami-based law firm. They are seeking a Marketing Associate to support the execution of strategic marketing and business development initiatives. This individual will play a key role in enhancing the firm’s brand presence, supporting attorney visibility, and driving client engagement across multiple practice areas.Competitive base salary (typically $70,000 - $100,000, depending on experience)Bonus eligibilityComprehensive benefits package Affinity Executive Search