Senior Director, Growth Marketing

Company Description

Hyperquake is an independent creative strategy, branding, and experience design marketing agency founded in 1986, with locations in Cincinnati, Salt Lake City, and Brooklyn. We specialize in strategic innovation, branded experiences, and scaling organizations for growth, working with companies ranging from small startups to global enterprises. Hyperquake builds ambitious brands and experiences for those eager to activate a vision.

Position Description

This is a full-time role for a Sr. Director of Growth Marketing, Media & Analytics located in Cincinnati, OH. Reporting directly to the Managing Director of Brand Building, this individual will lead Hyperquake’s media and analytics team, currently composed of 7-8 employees plus contractors/freelancers.

The role requires both strategic leadership and hands-on execution. The Sr. Director will set vision and direction for growth marketing across paid social, search, display, print, OOH, and programmatic channels, while ensuring analytics rigor is embedded in every campaign. They will manage and develop the team, but also stay close to the work—reviewing plans, optimizing campaigns, refining reporting, and ensuring excellence in delivery.

This is a highly collaborative role that touches multiple clients, requiring exceptional communication, client leadership, and the ability to translate marketing performance into clear business outcomes.

Primary Responsibilities

• Lead and manage a team of 7-8 growth marketers and analysts, plus contractors/freelancers.

• Set overall strategy for paid media and analytics across a range of client engagements.

• Provide day-to-day guidance and oversight on campaign planning, buying, optimization, and reporting.

• Maintain a hands-on role in campaign execution when needed to ensure quality and results.

• Serve as a senior point of contact for clients, providing strategic perspective and performance insights.

• Partner with the Managing Director of Brand Building to align media and analytics with broader brand and growth initiatives.

• Drive professional development and mentorship across the team, raising the bar for strategic thinking and execution.

• Collaborate with creative, strategy, and account leadership to deliver integrated marketing solutions.

• Manage budgets, vendor relationships, and contract negotiations to maximize value for clients.

• Stay ahead of industry trends, platform updates, and emerging tools to ensure Hyperquake remains best-in-class.

Additional Responsibilities

• Maternity leave back-fill in the short term for digital media AOR. In this capacity, you will:

  • Own media strategy and planning, from audience and channel mix through budget allocation and measurement.

  • Stay hands-on in platform: build, launch, and optimize campaigns in Google Ads, Meta, LinkedIn, and programmatic DSPs, with support from 2-3 platform SME’s

  • Act as the senior media voice with clients, presenting plans, performance, and recommendations with confidence.

  • Partner with strategy and creative teams so media is connected to the bigger brand and business picture.

• Must be a quick learner who can fearlessly jump into projects with little warning. Has a passion for the work that Hyperquake does that is manifested in a positive attitude, a strong sense of team, enjoying our clients, and in the process having a ton of FUN!

• Ability to understand historical, current, and future trends in the digital content and social media space

• Top-notch oral and written communication skills

• Attention to deadlines and time management

• Commitment to quality, accuracy, and consistency including adherence to partner and Hyperquake brand standards, with an expert attention to detail.

• Proven ability to influence and build strategic working relationships with senior clients, peers and vendors.

Experience You will Bring

• 10+ years of experience in growth marketing, with expertise across paid social, search, display, print, OOH, and programmatic.

• Strong background in marketing analytics and translating data into business insights.

• Proven track record managing and developing high-performing teams.

• Ability to balance leadership with hands-on campaign execution.

• Excellent communication and client management skills, with confidence presenting to senior executives.

• Experience managing budgets, vendor partnerships, and cross-functional collaboration.

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred but not required.