Director of Sales & Marketing

Director Of Sales & MarketingAt Hotel Commonwealth, nestled in the heart of Fenway, we start with a simple belief: every guest's story is unique, and so is the way we serve them. Our approach isn't scripted, printed, or tucked away in a handbook—it's woven into the DNA of who we are. Here, unscripted hospitality is more than a phrase; it's how we turn every interaction into something memorable, authentic, and entirely our own.From our stylish rooms and extraordinary suites to the coveted views of Fenway Park, every corner of our hotel radiates legendary urban charm. We invite you to share your love for Boston—its vibrancy, quirks, and endless energy—with our guests. Our team thrives on details, delights in exceeding expectations, and takes pride in being unmatched hosts to travelers from across the globe.This is more than just a role—it's a chance to bring fresh perspective, creative flair, and new ideas to an already celebrated hotel. Together, we create experiences guests will never forget, and moments we'll be proud of long after they've checked out.The Director of Sales & Marketing (DOSM) is responsible for leading the overall commercial strategy for Hotel Commonwealth, a premier independent property located in Boston's Kenmore Square, to meet and exceed revenue and market share goals. This role drives topline performance through strategic sales leadership, targeted market development, and integrated marketing initiatives across group and transient segments. The DOSM will directly manage and grow key high-profile group accounts, including the key property partnerships and large volume accounts, leveraging deep relationships to maximize production, retention, and long-term strategic value. Additionally, the role will focus heavily on expanding and optimizing consortia and corporate transient segments, ensuring strong positioning within luxury and lifestyle travel networks, negotiated corporate accounts, and preferred partnerships. This leader is responsible for balancing a dynamic business mix—driving group demand while accelerating transient revenue through consortia, corporate, and business travel channels. The DOSM will oversee all sales and marketing efforts, coordinating internal teams and external partners including public relations, digital marketing, social media, and third-party agencies. Success in this role requires a highly strategic, relationship-driven leader with strong capabilities in account management, consortia engagement, corporate travel partnerships, promotional marketing, and data-driven campaigns, including Revinate and CRM-driven initiatives. The DOSM serves as a mentor and coach to the commercial team, instilling best practices in prospecting, strategic selling, and modern hospitality marketing.Commercial LeadershipLeads the hotel's sales and marketing strategy to achieve or exceed revenue goals across rooms, meetings & events, and ancillary streams.Drives a business mix strategy prioritizing high-rated transient, consortia, corporate, and key group accounts.Delivers on productivity and activity goals as established by management.Provides leadership, accountability, and performance management for the commercial team.Aligns commercial strategies with the hotel's luxury independent positioning and Boston market dynamics.Key Account Leadership (Group)Serves as the primary relationship owner for strategic accounts.Develops and executes long-term account plans to maximize revenue, share, and retention.Identifies incremental opportunities within these accounts, including events, group blocks, and ancillary revenue.Ensures exceptional execution and partnership alignment to strengthen loyalty and repeat business.Direct Sales & Market DevelopmentLeads proactive sales initiatives including prospecting, sales calls, and networking within the Boston market.Actively targets and acquires new group and transient business across key demand segments.Maintains a strategic target account list focused on high-value opportunities.Leverage local market relationships, industry organizations, and community engagement to generate demand.Transient Market Strategy (Primary Focus)Drives transient revenue growth with a strong emphasis on:Consortia (e.g., luxury cardholder program, Internova, etc.)Corporate negotiated accountsBusiness travel and preferred partnershipsDevelops and executes consortia engagement strategies including rate programs, advisor relationships, and promotional campaigns.Expands the hotel's presence within luxury travel networks and preferred partner ecosystems.Collaborates with revenue management to optimize pricing, availability, and channel strategy.Establishes clear performance goals tied to transient penetration, ADR growth, and market share.Marketing Strategy & Campaign ExecutionLeads the development and execution of integrated marketing strategies aligned with revenue goals.Oversee:Digital marketing and website performanceEmail marketing and database activation (Revinate preferred)Social media and brand storytellingPromotional campaigns and partnershipsDevelop targeted campaigns to support consortia, corporate, and key group segments.Executes experiential marketing and on-property activations aligned with the hotel's brand and Boston culture.Third-Party Partner LeadershipManage relationships with external partners, including:Public relations agenciesDigital marketing firmsSocial media partnersCreative and branding vendorsEnsures all partners are aligned with hotel objectives, brand standards, and performance expectations.Revenue Optimization & Yield StrategyPartners with revenue management to drive profitability through strategic pricing and inventory control.Negotiates group and corporate agreements aligned with overall yield strategy.Evaluates opportunities to ensure optimal mix of business and contribution to total revenue.Account Management & Client RelationsBuild and maintain strong relationships across all key accounts and segments.Utilizes CRM tools to track account performance, activity, and opportunities.Ensures timely and strategic follow-up on all leads, inquiries, and partnerships.Market IntelligenceMaintains deep knowledge of Boston market trends, competitive positioning, and demand drivers.Identifies opportunities tied to local institutions, sports, education, healthcare, and corporate presence.Adapt strategies to capitalize on emerging trends and shifts in demand.Team Leadership & DevelopmentLeads, coaches, and develops the on-property commercial team.Instills a culture of accountability, collaboration, and performance excellence.Mentors team members in:Strategic prospectingRelationship managementConsortia and corporate sellingModern marketing practicesProfessional StandardsRepresents Hotel Commonwealth and Sage Hospitality with professionalism, integrity, and service excellence.Fosters strong cross-functional collaboration with all hotel departments.Other ResponsibilitiesPerforms additional duties as assigned by management.Supervisory DutiesDirect supervision of 5-8 associates across sales, marketing, and commercial support functions.QualificationsEducation / Formal TrainingHigh school diploma or equivalent requiredBachelor's degree in hospitality, business, marketing, or related field preferredExperience5+ years of hotel sales leadership experienceProven success managing both sales and marketing functionsStrong experience with consortia and corporate transient segments requiredExperience managing high-profile or complex group accounts preferredFamiliarity with Boston market dynamics strongly preferredExperience managing third-party marketing partnersExperience with CRM and email marketing platforms (Revinate preferred)Knowledge & SkillsStrong understanding of hotel revenue strategy and market segmentationExpertise in consortia, corporate travel, and relationship-driven salesAbility to lead integrated marketing across digital, PR, and experiential channelsStrong leadership, coaching, and organizational skillsExcellent communication and presentation abilitiesStrategic mindset with strong execution disciplineAbility to travel as neededPhysical DemandsSitting: 85% | Walking: 5% | Standing: 5% | Other: