Marketing Specialist

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit – an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The Opportunity The Marketing Specialist, US HCP Marketing works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life‑changing products that provide accurate data to drive better‑informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. What You’ll Work On Provides operational, marketing and digital platform support across PCP and endocrinology teams and serves as a key communicator with the field team. Responsible for the development and creation of marketing resources. Works with agencies and graphic design partners to build engaging materials that comply with brand standards and regulatory requirements. Manage the print and fulfillment of marketing materials, ensuring approved materials are delivered to the end user efficiently. Collect reports on print fulfillment and look for trends to optimize and manage spend. Lead the monthly Field Insights Team (FIT) meeting to capture field feedback on marketing strategies and resource plans. Facilitate a two‑way dialog with marketing and sales to maintain a strong collaboration. Demonstrate curiosity and connection with the FIT team throughout the year and capture feedback. Send a monthly summary to leadership of feedback collected. Maintain the Veeva CLM library of marketing resources, assuring that materials are current and approved. Communicate to the US field teams, announcing when new materials are available and when items need to be removed from distribution as needed. Lead various priority projects as needed to support timely field communications, launches or other marketing initiatives. Organize and execute vendor agreements. Responsible for vendor management including vendor onboarding, vendor agreements, generation of purchase orders, and budget tracking. Comply with regulations and requirements, company policy, operating procedures, processes, and task assignments. Key Success Factors. Project management skills—ability to manage multiple projects and programs and can successfully orchestrate the appropriate stakeholders to support timely execution of initiatives. Excellent communication skills—ability to synthesize information into key insights and excels at verbal communications with various levels of leadership. Strong team player—ability to work as a key member of the marketing team who is accountable to global strategic marketing leadership team as well as the product division and geographical marketing. Analytical skills—ability to apply internal and external insights to adjust forecasts, plans and marketing strategy as needed. Required Qualifications Bachelor's Degree. At least 1 year of experience in HCP marketing. Preferred Qualifications Excellent oral and written communication skills. Detail oriented. Ability to interact and communicate effectively with internal stakeholders. Ability to interact and communicate in a professional manner with external customers and vendors. Proficient in Microsoft Word, PowerPoint, Excel, and database management. Familiar with a variety of marketing activities, practices, and regulations preferred. Familiar with the healthcare industry and regulations preferred. The base pay for this position is $81,500.00 – $141,300.00. In specific locations, the pay range may vary from the range posted. Abbott is an Equal Opportunity Employer, committed to employee diversity. #J-18808-Ljbffr Abbott Laboratories