Site Content Specialist

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™. About the Role The Site Content Specialist works within the broader eCommerce team to plan, configure, launch, and optimize content-led experiences across YETI.com. As part of the Site Content Team, this role helps bring campaigns, product launches, site marketing initiatives, and editorial content to market with a high standard of quality and execution. This hands-on eCommerce content operations role owns the accurate execution and maintenance of assigned site experiences while supporting broader content strategy, performance optimization, SEO, and site enhancements. You will partner closely with cross-functional teams to support launch readiness, validate quality through testing and QA, and use performance insights to continuously improve the customer journey. Success in this role requires strong attention to detail, effective cross-functional collaboration, and the ability to manage multiple priorities in an evolving eCommerce environment. What You'll Do Support the development and execution of content strategies across YETI.com, including campaigns, product launches, site marketing initiatives, category experiences, and editorial content. Maintain site content and digital experiences to ensure accuracy, seasonal relevancy, and alignment with brand standards and business priorities. Develop site briefs and execution requirements for campaigns, product launches, promotions, and other key business initiatives. Configure, QA, publish, and maintain content experiences within Salesforce Commerce Cloud across the homepage, campaign landing pages, category pages, buying guides, blog and editorial content, product discovery experiences, and evergreen site content. Configure, QA, publish, and maintain site experiences within Salesforce Commerce Cloud (SFCC). Support onsite promotional execution through promotion setup, related content updates, testing, launch validation, and reporting. Partner with Merchandising, Marketing, Product, Legal, Analytics, Retail, and Localization teams to deliver connected customer experiences. Work closely with creative partners to bring brand storytelling, product education, and campaign experiences to life across YETI.com. Analyze content, campaign, and site performance to identify key takeaways and recommend opportunities to improve engagement, conversion, customer experience, and product discovery. Support homepage, category, and editorial content planning by translating performance insights, business priorities, and customer behavior trends into content recommendations. Apply established SEO and accessibility best pract