Content Specialist

Create and edit ad creative (static, video, and copy) for paid social and paid search campaigns across channels like Meta, TikTok, and Google Adapt creative across formats and placements, iterating quickly based on performance and campaign needs Partner with Growth Marketing to understand creative performance, pulling basic metrics (CTR, CPA, conversion rate) and translating them into clear takeaways Run creative testing (A/B variants, hooks, formats) to identify what resonates and feed learnings back into future briefs Maintain a creative calendar and asset library, keeping campaigns stocked with fresh, on-brand content Ensure all creative reflects ShopBack's brand voice and visual guidelines while adapting to each platform's best practices Support other partnership campaigns with paid creative as needed Take on ad-hoc creative and marketing projects as priorities shift Requirements Ideally 1 to 2 years of experience in content creation, paid social/performance marketing, or design (internships count) Hands-on experience with design or editing tools (e.g. Canva, Adobe Creative Suite, CapCut) for both static and video content Comfortable reading basic performance data and using it to inform creative decisions, not just making things look good Strong eye for visual and written brand consistency across fast-moving, multi-format campaigns Detail-oriented, organized, and able to manage multiple concurrent creative requests against deadlines A collaborative team player who works well across functions (Growth, BD, Design) Genuine interest in e-commerce, cashback, or rewards is a plus Familiarity with AI tools for creative ideation, editing, or workflow is a plus Core Competencies Demonstrates expertise in creating and editing ad creative for paid social and search campaigns, with a strong focus on performance metrics and brand consistency. Proficient in using design tools and managing multiple projects while collaborating effectively across teams. Highest-signal resume keywords Content Creation Paid Social Marketing Adobe Creative Suite Performance Data Analysis Creative Testing ATS Optimization Keywords Hard Skills Ad Creative Development Video Editing Static Design A/B Testing Performance Metrics Soft Skills Detail-Oriented Organizational Skills Collaboration Team Player Industry Keywords E-Commerce Cashback Rewards Brand Voice Visual Guidelines Tools & Technologies Canva CapCut AI Tools #J-18808-Ljbffr