Director Growth & Performance Marketing

American Greetings is seeking a strategic and results-driven Director of Growth & Performance Marketing to lead revenue and membership growth for our Interactive Division's digital subscription business. This role will own the full marketing funnel, from acquisition and conversion to engagement, retention, and monetization, driving an increase in revenue over the next four years.

The ideal candidate is both a visionary leader and a hands-on operator with deep expertise in performance marketing and lifecycle strategy. They will leverage data-driven insights, paid and owned media channels, and rigorous experimentation to scale customer acquisition, optimize conversion, and maximize lifetime value while reducing churn.

This leader will oversee multi-channel growth initiatives across search, social, programmatic, and affiliate marketing, while also shaping lifecycle and retention strategies that enhance the customer experience. Working cross-functionally with Product, Analytics, and Creative teams, the Director will translate complex data into actionable strategies, manage budgets for maximum ROI, and continuously test and refine approaches to unlock new growth opportunities.

This is a high-impact opportunity for a growth leader with a proven track record in subscription or high-growth digital businesses who thrives at the intersection of analytics, creativity, and execution.

Essential Duties and Responsibilities:
Growth Strategy and Planning -
*Develop and execute a four--year growth strategy to achieve the company's revenue targets.
*Define performance goals (e.g., CAC, LTV, ROAS, ARPU, churn, conversion rates) and continuously optimize against them.
*Own the marketing growth forecast and budget allocation across channels to maximize ROI.
*Identify and test new channels and partnerships to expand acquisition and retention.

Performance Marketing -
*Lead all paid acquisition initiatives (search, social, programmatic, affiliate, and emerging platforms).
*Optimize channel mix to lower CAC and scale new members without cannibalizing the existing base.