Director, Go-To-Market (GTM) Strategy

Director, Go-To-Market (GTM) Strategy Description The opportunity We are looking for a senior strategy leader to define and advance HP's global go-to-market direction across regions, customer segments, portfolios, and routes to market. The GTM Strategy Lead will shape multi-year commercial choices, connect strategy to execution, and help accelerate revenue growth, market share, margin performance, and coverage efficiency. This role is designed for a leader who combines first-principles thinking, deep commercial expertise, strong financial and analytical judgment, and executive influence. You will work across Sales, Marketing, Product, Category, Finance, Operations, and Transformation to turn complex market signals into clear strategic choices and executable roadmaps. What you will do Lead the creation, evolution, and execution of global and segment-level GTM strategies aligned with corporate priorities and long-term growth ambitions. Develop multi-year roadmaps that integrate customer insights, market dynamics, competitive intelligence, portfolio choices, financial modeling, risk assessment, and execution dependencies. Design and optimize segmentation, routes-to-market, coverage models, partner and channel approaches, portfolio focus, and GTM mixes using relevant strategic frameworks, including 4P and 3C. Frame enterprise-level choices that balance growth, margin, customer experience, coverage efficiency, investment requirements, and operational feasibility. Lead high-impact, cross-functional strategy and transformation workstreams across Sales, Marketing, Product, Category, Finance, Operations, and Transformation. Define OKRs, KPIs, and measurement frameworks that connect strategic intent to commercial performance and enable course correction. Create executive-ready narratives, recommendations, and decision materials for VP and C-suite stakeholders. Use AI-enabled analytics, automation, scenario modeling, Power BI, Excel, and M365/OpenAI agents to generate insight, improve decision quality, and scale strategy work. Mentor and guide a team of experienced GTM strategy individual contributors, while orchestrating broader cross-functional teams through influence rather than formal authority. Leadership scope and impact Influence strategic and operational decisions with enterprise-wide commercial impact, without direct P&L ownership. Lead and mentor approximately 4-6 GTM strategy individual contributors at Expert to Principal level. Operate as a strategic thought partner to senior functional, regional, and global leaders. Resolve ambiguous, cross-functional, and global problems using incomplete data and evolving market conditions. Plan across a two- to five-year horizon while ensuring near-term priorities translate into measurable action. What you bring A four-year degree or graduate degree in strategy, business, economics, finance, engineering, or a related field, or equivalent practical experience. Typically 12+ years of relevant experience in strategy, management consulting, commercial planning, product, sales, marketing, business transformation, or related leadership roles. Deep GTM expertise across segmentation, routes-to-market, coverage, channel and partner ecosystems, portfolio strategy, competitive intelligence, and multi-year commercial planning. Demonstrated ability to shape complex strategies and convert them into prioritized roadmaps, governance, performance measures, and executable workstreams. Strong financial and analytical capabilities, including scenario modeling, business cases, investment trade-offs, and data-driven storytelling. Proven success influencing executives and aligning senior stakeholders across functions, regions, and business units. Experience leading senior individual contributors and multidisciplinary teams in a matrixed global organization. Knowledge of complex B2B and B2C technology environments, including enterprise, hardware, and channel or partner business models. High ownership, intellectual curiosity, structured problem-solving, sound judgment, and the ability to move from ambiguity to action. Preferred capabilities Experience applying AI, advanced analytics, and automation to strategic analysis and business decision-making. Fluency with Power BI, advanced Excel, and modern M365 or OpenAI-enabled productivity tools. Experience with major commercial transformation, coverage redesign, portfolio optimization, or operating-model change. Ability to communicate complex issues simply and credibly to both executive and operational audiences. What success looks like Clear, differentiated GTM choices that are grounded in customer, market, competitive, and financial insight. Enterprise alignment around priorities, trade-offs, ownership, and measures of success. Roadmaps that connect long-term strategy to practical execution across markets and functions. Measurable improvement in commercial performance, decision quality, and the speed at which insights translate into action. A strong, high-performing strategy capability with clear standards, effective coaching, and scalable ways of working. Why join This is an opportunity to shape HP's GTM vision and influence its global commercial trajectory. You will work with senior leaders on high-visibility priorities, operate with meaningful autonomy, and help turn bold strategy into practical transformation across the business. Disclaimer This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, or knowledge requirements. These may change, and additional responsibilities may be assigned as needed by management. The pay range for this role is $190,950 - $286,450 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits HP offers a comprehensive benefits package for this position, including: Health insurance Dental insurance Vision insurance Long term/short term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview ( ) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Job Business Planning Schedule Full time Shift No shift premium (United States of America) Equal Opportunity Employer (EEO) HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy ( or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal ( “ #J-18808-Ljbffr HP Inc.