Senior Lifecycle Marketing Manager

Role Description

Gartner Digital Markets is looking for a Lifecycle Marketing Senior Manager to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for Gartner Digital Markets.

In This Role, You Will:

• Lifecycle Strategy & Execution:
  • Develop and execute comprehensive lifecycle marketing strategies for both software buyers and vendors, driving engagement, retention, and advocacy across all stages of the customer journey.
  • Design and optimize email marketing campaigns to onboard, nurture, and reactivate users, leveraging segmentation and personalization to deliver relevant experiences.
  • Own the end-to-end management of marketing automation workflows, including campaign ideation, build, QA, launch, and ongoing optimization.
• Data-Driven Insights & Optimization:
  • Analyze user behavior, campaign performance, and cohort trends to identify opportunities for lifecycle improvements and increased customer lifetime value.
  • Conduct A/B testing and leverage analytics to continuously refine messaging, creative, and channel mix for optimal results.
  • Partner with Analytics, Product, and Advisor/Advocate teams to ensure lifecycle strategies are aligned with business goals and informed by actionable insights.
• Cross-Functional Collaboration:
  • Collaborate with Product and Content teams to ensure consistent messaging and seamless experiences throughout the customer journey.
  • Work closely with Product, CRO, and Engineering teams to implement messaging and engagement tactics on landing pages we leverage for Emails.
• Customer Advocacy & Retention:
  • Develop programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice.
  • Implement win-back and re-engagement campaigns to minimize churn and maximize retention among both buyers and vendors.
• Technology & Best Practices:
  • Stay current with the latest Lifecycle and Email marketing trends, technologies, and best practices, bringing innovative ideas to the team.
  • Manage and optimize email marketing best practices and ensure data integrity and compliance.

Qualifications

• Bachelor’s degree preferred, ideally in Marketing, Business, or a related field.
• 5+ years of experience in lifecycle, retention, or CRM marketing, preferably in a SaaS, digital marketplace, or B2B environment.
• Proven track record designing and executing successful Email marketing and Lifecycle marketing programs that drive engagement and retention.
• Expertise in marketing automation, segmentation, and personalization; hands-on experience with leading platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze).
• Strong analytical skills with experience in A/B testing, campaign analysis, and translating data into actionable insights.
• Excellent project management, communication, and cross-functional collaboration skills.
• Creative, customer-centric mindset with a passion for optimizing the user journey and delivering measurable business impact.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.

How We Use AI Technology in Our Hiring Process

G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.