Senior Manager, Lifecycle Marketing
Virtual Vocations Inc
Experienced marketers will find a remote, full-time opportunity as a Senior Manager, Lifecycle Marketing, responsible for scaling lifecycle marketing strategies across a portfolio of pet brands, focusing on email and SMS programs to enhance customer retention and lifetime value. Key responsibilities Lead lifecycle marketing strategy for email and SMS, emphasizing retention and customer engagement Build and optimize automated marketing flows and define segmentation frameworks Serve as the subject matter expert for CRM platforms, translating data into actionable marketing strategies Required qualifications 8+ years of experience in lifecycle marketing, CRM, or retention-focused roles Hands-on expertise with Klaviyo and Attentive CRM platforms Strong analytical skills with the ability to derive actionable insights from data Proven experience in segmentation, testing, and lifecycle optimization Ability to balance strategic planning with execution in a dynamic environment
Vacancy posted 4 days ago
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