Content Creator (New York)

Required: Include your portfolio link at the top of your resume.

About Relatable

Relatable is the company behind What Do You Meme?, Hugimals World, Emotional Support Pals, Happy Helpers, and HAK. We make games, plush, and products that bring people together, usually while they're laughing. Our products live in major retailers around the world, and our content lives on the phones of millions of people who think they found us by accident.

We take fun seriously. We just don't take ourselves seriously.

Position Summary

We're hiring a scrappy Content Creator who can create a high volume (30 plus videos per week) of funny, authentic, fall-out-of-your-chair-worthy content. You'll concept, script, shoot, and edit short-form video and static content across our brands, turning our products into content people actually want to watch and send to a friend. You'll move fast, work on a high volume of content, and help define what Relatable sounds like online across all brands.

What You'll Do

• Concept, script, shoot, and edit a high volume of short-form video and static posts for all social media platforms
• Spot trends, memes, new formats, and viral sounds early, then translate them into on-brand content within hours, not weeks
• Appear on camera with ease and direct coworkers, talent, and the occasional plush animals
• Write hooks, captions, and on-screen copy that match each brand's voice, from party-game chaos to cozy and comforting family-friendly content
• Partner with Brand, Social, Paid, Influencer, TikTok Shop, and Creative teams to bring product launches and campaigns to life on social
• Submit high volume of content for feedback, making note of all feedback and applying those learnings to future concepts
• Review performance data regularly, learn what lands, and adjust the next round of content accordingly
• Work with the team to keep raw footage, final files, and published content organized so the team can find and reuse assets as needed
• Pitch new series, formats, and recurring bits to build an audience over time

What You Bring

• 2-4 years creating short-form social content for a brand or agency preferred
• A portfolio or social handle with great enagement that makes us laugh
• Strong comedic instincts: timing, writing, and knowing when a joke has run its course
• Comfort appearing and speaking on camera and comfort directing others
• Proficiency in CapCut, Adobe Premiere Pro, or similar editing tools, plus confidence shooting on a phone or camera
• Fluency in internet culture and platform trends, including the difference between a trend and a trend that's already over
• Ability to take feedback, cut your favorite joke if it isn't working, and still make deadlines
• Organization and speed to manage multiple brands and a steady stream of content each week
• Hard-working roll-up-your sleeves mentality, and willingness to help other teams as needed, even if it's outside of your job description

Bonus Points

• Improv, sketch, or stand-up experience
• Motion graphics, animation, or stop-motion skills
• Experience in games, toys, or consumer products
• A personal account with a following, or a video that went further than you expected

Why Join Us?

Bring Trends to Life – We don’t just follow what’s next—we create it. Innovation and creativity are at the core of everything we do.

Energized Culture – Fast-paced, dynamic, and fueled by fresh ideas. Your impact is seen, heard, and celebrated.

Radical Transparency – No guesswork. We believe in open dialogue, direct feedback, and shared success.

Beyond Benefits – Competitive pay, standout perks, and real investment in your growth.

Push Boundaries – If you want to shape the future and turn ideas into reality, you belong here.

Benefits & Perks

• Healthcare, Vision, & Dental: Competitive / Best in Class Plans
• FSA & HSA Options: Pick what suits you (can’t do both).
• 401K with 3% Match: Eligible after 90 days.
• Financial Planning & Charity Match

Time Off

• PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays

Wellness & Growth

• Classpass Membership
• Continuous Learning & Dedicated Learning Hours
• Remote & Hybrid Work Options

Extras

• Commuter Benefits
• Women In Toys Membership
• Parental Leave: After 1 year.

The Legal Bits

The salary range for this role is $70,000.00 - $80,000.00, plus eligible for an annual target bonus prorated from the start date. This is the lowest to highest salary we in good faith, believe we would pay for this role at the time of this posting. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.

As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER , What Do You Meme does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, What Do You Meme will not discriminate against any applicant or employee because they is disabled, a disabled veteran, or a veteran of the Vietnam era, provided they are qualified and meets the requirements established by What Do You Meme for the job.