Lifecycle Marketing Senior Specialist

Role Description

UN/COMMON is seeking a Senior Strategist, Lifecycle Marketing to lead lifecycle marketing strategy for a portfolio of DTC ecommerce clients. This is a senior, client-facing role responsible for developing strategic retention marketing initiatives that increase customer engagement, lifetime value, and revenue. The ideal candidate brings deep expertise in Klaviyo, a strong understanding of the Shopify ecosystem, and proven success managing lifecycle marketing programs within an agency environment.

As the strategic lead for your accounts, you will partner with clients and internal teams to develop lifecycle strategies across:

• Email
• SMS
• CRM
• Customer journeys
• Segmentation
• Personalization
• Loyalty
• Experimentation

You will analyze performance data, identify growth opportunities, present strategic recommendations, and guide clients toward long-term success.

Qualifications

• 5 to 7 years of experience leading lifecycle and retention marketing programs for DTC ecommerce brands.
• Minimum of 4 years of advanced, hands-on experience using Klaviyo.
• Agency experience managing multiple client accounts is required.
• Experience developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs.
• Experience working with Shopify or Shopify Plus ecommerce brands.
• Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization.
• Proven ability to translate marketing performance into strategic business recommendations.
• Excellent client-facing communication, presentation, and relationship management skills.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Bachelor's degree or equivalent professional experience.

Requirements

• Experience supporting enterprise and high-growth ecommerce brands.
• Familiarity with additional marketing automation and CRM platforms.
• Experience presenting strategic recommendations to executive stakeholders.
• Passion for ecommerce, customer experience, and retention marketing.

Benefits

• Fully remote work environment
• 23 days of paid time off plus 10 company holidays
• Year-round half-day Fridays
• Medical, dental, and vision insurance with company contributions
• Paid parental leave
• 401(k) retirement plan with up to 4% company match (where applicable)
• $500 annual employee stipend after one year of employment
• Professional development and growth opportunities
• Collaborative, supportive, and globally distributed team