Product Owner

E-Solutions

Product Ownership & Strategy

Own the marketing automation product roadmap aligned with business and GTM objectives.

Define product vision, priorities, and success metrics for marketing automation capabilities.

Make data-driven decisions to identify, prioritize, and solve key customer and business problems.

Partner with Marketing, Sales, Commerce, IT, and Product teams across business units to ensure alignment on customer journeys, messaging, and growth initiatives.

Support and optimize new customer acquisition as well as upsell and cross-sell marketing strategies.

Drive channel growth through SEO-informed strategies and marketing automation alignment.

Identify and expand channel partnerships to increase reach and conversion.

Manage backlog, user stories, and sprint planning using Agile methodologies.

Platform Management & Optimization

Lead implementation, enhancement, and optimization of:

Salesforce Marketing Cloud Engagement
Oracle Eloqua

Lead experimentation programs including A/B and multivariate testing.

Drive funnel optimization across acquisition, engagement, and conversion stages.

Oversee campaign orchestration, customer journeys, segmentation, and personalization.

Ensure optimal use of email, mobile, and digital engagement channels.

Drive improvements in deliverability, engagement, and conversion metrics.

Define and track KPIs for marketing automation and growth initiatives.

Cross-Functional Collaboration

Work closely with:

Marketing teams for campaign execution and lifecycle programs.
Sales and CRM teams for lead management and customer data alignment.
Data and analytics teams for performance insights.
Engineering/IT teams for integration and technical delivery.

Data, Integrations & Compliance

Ensure seamless integrations between marketing platforms and core systems such as CRM (e.g., Salesforce) and CDP or data warehouse.

Define data models, segmentation strategies, and governance practices.

Ensure compliance with privacy regulations (GDPR, CAN-SPAM, CCPA, etc.).

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Vacancy posted 10 hours ago

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