Marketing Manager

Job Overview: Pay Range: $35.00hr - $40.00hr Requirement/Must Have: Strong attention to detail and experience with CRM campaign execution, proofing and QA. Solid SQL and data analysis capabilities, including the ability to independently develop and validate targeting logic. Experience working with tools such as Unica, Responsys and Google BigQuery. Strong analytical and problem-solving skills, with the ability to work through ambiguity and independently troubleshoot issues. Proactive communication and a strong sense of ownership. In-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view. Ability to articulate a clear vision of brand initiatives that inspire a shared vision among partners. OIG/GSA and Background screenings required. Responsibilities: Lead the go-to-market planning and development of initiatives to support the brand in North America. Lead a team that develops and implements strategic marketing initiatives to build the brand, while driving traffic, sales, and profits. Partner closely with cross-functional teams to ensure a holistic and consistent approach for all customer touch points. Ensure consistent, integrated campaigns and communications across consumer engagement points. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal and external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives. Manage, motivate and develop team members. Nice to Have: Figma experience. Skills: CRM campaign execution. Proofing. QA. SQL. Data analysis. Unica. Responsys. Google BigQuery. Brand marketing. Strategic marketing. Go-to-market planning. Qualification And Education: Results-driven critical thinker who embraces innovation and is a self-starter. Highly collaborative and effective at working cross-functionally to achieve business goals and results. Benefits Our Benefits Include: Medical, Dental, and Vision Insurance 401(k) Retirement Plan Health Savings Account (HSA) Disability Insurance (Short-Term and Long-Term) Life and AD&D Insurance Paid Sick Leave (where required by applicable state or local law) Supplemental Insurance Plans Identity Theft Protection Pet Insurance Employee Wellness Programs Employee Assistance Program (EAP) Career Growth and Professional Development Opportunities Disclaimer: Benefits eligibility, accrual rates, and usage limits may vary based on employment status, length of service, and work location. Paid Sick Leave is provided in strict accordance with applicable state and municipal mandates. Cynet Systems Inc. reserves the right to modify, amend, or terminate any benefit plans at any time in accordance with applicable laws. About Cynet Systems Founded in 2010 and headquartered in the Washington, DC metro area, Cynet Systems Inc. is a leading technology staffing and workforce solutions company serving Fortune 500 companies, government agencies, and enterprise organizations across the United States and Canada. We deliver agile, scalable talent solutions across IT, engineering, life sciences, clinical, and professional staffing, powered by a high-performing recruitment engine operating across North America and Asia. As a nationally and locally certified Minority Business Enterprise (MBE), Cynet Systems is committed to helping organizations build high-performing teams while empowering professionals to grow rewarding careers. Our organization is certified to ISO 9001, ISO 14001, ISO 27001, and SOC 2 Type II standards, reflecting our commitment to quality, security, operational excellence, and customer success.